Meati Foods vs Plenty

Side-by-side comparison of AI visibility scores, market position, and capabilities

Meati Foods

EmergingFood, Beverage & AgTech

Alternative Protein

Mycelium-based whole-cut meat alternative; $483M raised, acquired in May 2025, known for nutrient-dense mushroom-root steak and cutlet products.

About

Meati Foods is a Boulder, Colorado-based alternative protein company founded in 2016 by Tyler Huggins and Justin Whiteley. The company ferments mycelium — the root-like structure of mushrooms — to produce whole-cut meat alternatives including steaks, cutlets, and carne asada, differentiating from soy- and pea-protein products with a whole-food, minimally processed nutritional profile rich in protein, fiber, and zinc.\n\nMeati raised $483 million across eleven funding rounds, including a $222 million Series C in April 2024. The company operates what it calls the Mega Ranch — a large-scale fermentation facility in Boulder. In May 2025, Meati was acquired, marking a new chapter for the brand under new ownership. Revenue remained in early-stage territory at approximately $2.7 million in 2024 as the company prioritized production scale-up over immediate top-line growth.\n\nMeati's products are sold through Whole Foods Market, Sprouts, and other natural channel retailers, as well as direct-to-consumer online. The brand positions itself on nutritional density and sustainability, highlighting that mycelium grows in 8 hours, requires minimal land and water, and produces zero animal byproducts. Its whole-cut format addresses one of the biggest gaps in the alt-protein market, where most alternatives are ground or formed products.

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Plenty

LeaderAgTech & Precision Agriculture Technology

Indoor Vertical Farming

Indoor vertical farming company using AI-optimized growing systems. San Francisco, CA. Raised $940M+ including $400M from SoftBank. Partners with Walmart for US farms.

About

Plenty is a San Francisco-based indoor vertical farming company that uses AI, machine learning, and robotics to grow leafy greens and other produce in controlled indoor environments. The company has raised over $940 million from investors including SoftBank Vision Fund, which invested $200 million in 2017, and has positioned itself as the technology leader in data-driven indoor agriculture.\n\nPlenty's farms use precisely controlled light, temperature, humidity, and nutrient conditions to grow crops that are free from pesticides, use 99% less land, and consume significantly less water than conventional field agriculture. The company's AI systems continuously optimize growing conditions based on sensor data, learning to improve yields and quality across crops and growing cycles.\n\nIn 2022, Plenty announced a landmark partnership with Walmart to supply leafy greens from a new large-scale facility in Compton, California. This partnership provided both a major commercial anchor and significant additional funding from Walmart, validating Plenty's technology and business model at scale. The company also operates a dedicated strawberry R&D partnership with Driscoll's, the world's largest berry company, demonstrating the platform's potential beyond leafy greens.

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