Masco vs Altria

Side-by-side comparison of AI visibility scores, market position, and capabilities

Masco leads in AI visibility (93 vs 90)

Masco

LeaderManufacturing

Enterprise

Home improvement brand portfolio with $7.9B FY2024 revenue; Delta faucets, Hansgrohe luxury bath, Behr paint (Home Depot exclusive); repair/remodel 65% of mix provides cycle stability.

AI VisibilityBeta
Overall Score
A93
Category Rank
#111 of 290
AI Consensus
65%
Trend
stable
Per Platform
ChatGPT
84
Perplexity
89
Gemini
94

About

Masco Corporation is a leading manufacturer of branded home improvement and building products, founded in 1929 by Alex Manoogian in Detroit, Michigan, now headquartered in Livonia, Michigan and trading on NYSE (MAS). The company generated approximately $7.9 billion in net sales for FY2024 under CEO Keith Allman, operating two segments: Plumbing Products and Decorative Architectural Products. Following the 2019 strategic portfolio simplification—divesting the installation and other services businesses—Masco focuses exclusively on branded consumer products for the residential repair, remodel, and new construction markets. Key brands include Delta Faucet and Hansgrohe (luxury bath and kitchen faucets and fixtures), Behr Paint (sold exclusively at Home Depot and Lowe's, a major revenue contributor), Milgard Windows & Doors (West Coast windows), and Liberty Hardware (cabinet hardware, bath accessories).

Full profile

Altria

LeaderConsumer Goods

Enterprise

Richmond VA tobacco and nicotine (NYSE: MO) ~$9.7B net revenue FY2024; Marlboro 40%+ US cigarette share, on! oral pouch competing with Zyn, 50%+ operating margins, ABI stake, competing with Reynolds/BAT.

AI VisibilityBeta
Overall Score
A90
Category Rank
#83 of 290
AI Consensus
58%
Trend
stable
Per Platform
ChatGPT
84
Perplexity
97
Gemini
99

About

Altria Group, Inc. is a Richmond, Virginia-based tobacco and nicotine company — publicly traded on the New York Stock Exchange (NYSE: MO) as an S&P 500 Consumer Staples component — manufacturing and selling cigarettes (Marlboro — the best-selling cigarette brand in the United States), smokeless tobacco (Copenhagen, Skoal, Red Seal, Husky chewing tobacco/moist snuff brands), oral nicotine pouches (on! brand), and maintaining a 10.7% ownership stake in Anheuser-Busch InBev (SABMiller acquisition consideration shares) and a 35% stake in JUUL Labs (vaping — original $12.8B investment written down to minimal value following JUUL's regulatory and litigation difficulties) through approximately 5,500 employees. In fiscal year 2024, Altria reported revenues of approximately $20.6 billion (net revenues after excise taxes approximately $9.7 billion), with the cigarette segment (Marlboro generating 40%+ US cigarette market share) contributing the majority of operating income at 50%+ adjusted operating margins — the highest margins in the consumer staples sector reflecting cigarettes' inelastic demand and regulated market structure. CEO Billy Gifford has pivoted Altria's strategy from cigarettes toward smoke-free nicotine products: the on! oral nicotine pouch (acquired full ownership of Helix Innovations in 2023, rebranding as on! to compete with Swedish Match Zyn, the dominant US oral nicotine pouch brand) represents Altria's primary nicotine product diversification vehicle as cigarette volume declines 7-8% annually through consumer quit rates and secular health awareness trends.

Full profile

AI Visibility Head-to-Head

93
Overall Score
90
#111
Category Rank
#83
65
AI Consensus
58
stable
Trend
stable
84
ChatGPT
84
89
Perplexity
97
94
Gemini
99
88
Claude
86
99
Grok
87

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