Side-by-side comparison of AI visibility scores, market position, and capabilities
Bethesda MD global hotel franchisor (NASDAQ: MAR) ~$24.2B FY2024 revenue; 9,100+ hotels, Bonvoy 230M members, asset-light 60%+ EBITDA margins, Ritz-Carlton/Sheraton/Westin competing with Hilton and Hyatt.
Marriott International, Inc. is a Bethesda, Maryland-based global hospitality company — publicly traded on the NASDAQ (NASDAQ: MAR) as an S&P 500 Consumer Discretionary component — managing and franchising 30+ hotel and lodging brands across all price segments (luxury: Ritz-Carlton, St. Regis, EDITION, W Hotels; premium: Marriott, Sheraton, Westin, Renaissance, Le Méridien; select service: Courtyard, Fairfield, SpringHill Suites, Moxy; extended stay: Residence Inn, Element; timeshare: Marriott Vacations Worldwide) through approximately 377,000 associates at 9,100+ properties with 1.7 million rooms in 141 countries. In fiscal year 2024, Marriott reported revenues of approximately $24.2 billion and adjusted EBITDA of $5.1 billion (+9% year-over-year), driven by RevPAR (Revenue Per Available Room) growth in all global regions as leisure and business travel demand normalized post-COVID and international inbound travel to the United States reached recovery levels. CEO Anthony Capuano continues the asset-light franchise and management model that Marriott executed through the transformational 2016 acquisition of Starwood Hotels & Resorts Worldwide ($13.6 billion — the largest hotel acquisition in history, adding Sheraton, Westin, W, St. Regis, and Luxury Collection) — creating the world's largest hotel company by room count and establishing the Marriott Bonvoy loyalty program (230+ million enrolled members, the largest hotel loyalty program globally) as the central customer retention and engagement platform. Marriott's asset-light model (owning essentially no hotels — instead managing and franchising third-party owned properties) generates fee-based revenue (franchise fees, management base and incentive fees, Bonvoy licensing fees to franchisees) at 60%+ EBITDA margins with minimal capital expenditure requirements, creating one of the highest-margin hospitality business models possible.
Q3 2025 $1.63B revenue (+25.1% YoY); 156K locations powered globally; $2.0B+ ARR (+30% YoY); $159.1B GPV FY2024 (+26% YoY); 97.36% customers from US; restaurant POS leader
Toast was founded in 2011 in Boston with the mission of building an all-in-one technology platform purpose-built for the restaurant industry. Unlike generic point-of-sale vendors that adapted retail software for food service, Toast designed its hardware, software, and payments stack from the ground up around restaurant workflows — table management, kitchen display systems, online ordering, payroll, and inventory unified in a single cloud platform.\n\nToast's product suite covers the full restaurant operating stack: POS terminals and handheld order devices, kitchen display screens, Toast Go handhelds for tableside payments, online ordering and delivery integrations, catering management, payroll and scheduling, and xtraCHEF for back-of-house food cost analytics. The platform serves independent restaurants, multi-location chains, quick-service concepts, and enterprise groups. Its open API allows integrations with hundreds of third-party tools, and the Toast for Enterprise tier serves national brands with centralized menu and reporting management.\n\nAs of Q3 2025, Toast reported $1.63 billion in quarterly revenue, up 25.1% year-over-year, with annualized recurring revenue exceeding $2 billion and gross payment volume of $159.1 billion for fiscal 2024. The company serves more than 156,000 restaurant locations globally and trades on the NYSE under the ticker TOST. Toast's vertical focus and deep restaurant-specific functionality give it a durable competitive moat against horizontal POS vendors.
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