Lusha vs IBM

Side-by-side comparison of AI visibility scores, market position, and capabilities

IBM leads in AI visibility (80 vs 40)

Lusha

GrowthSales Tech

B2B Contact Data

Tel Aviv and Boston B2B contact intelligence platform providing verified direct dials, emails, and company data; Chrome extension enriches LinkedIn profiles in real time; continuous verification engine achieves higher connect rates than bulk-purchased contact databases.

AI VisibilityBeta
Overall Score
C40
Category Rank
#2 of 3
AI Consensus
66%
Trend
up
Per Platform
ChatGPT
36
Perplexity
43
Gemini
32

About

Lusha is a Tel Aviv and Boston-based B2B contact data platform that provides sales reps, recruiters, and marketers with verified direct phone numbers, email addresses, and company firmographic data for prospecting and outreach. The platform's Chrome extension enriches LinkedIn profiles, company websites, and CRM records in real time with contact information, enabling SDRs and recruiters to reach decision-makers directly rather than through gatekeepers. Lusha is built around data quality — its contact verification engine continuously validates and updates records, achieving higher connect rates than bulk-purchased contact databases. The platform integrates with Salesforce, HubSpot, Outreach, and Salesloft, feeding enriched contact data directly into existing sales workflows. Founded in 2016, Lusha reached profitability and unicorn status in 2021 after raising over $200M from investors including Bessemer Venture Partners. With over 1 million users globally, Lusha has grown into one of the largest self-serve B2B contact data platforms, competing with ZoomInfo and Apollo.io in the sales intelligence market.

Full profile

IBM

LeaderEnterprise Software

General

Armonk NY hybrid cloud and enterprise AI (NYSE: IBM) at $62.8B revenue; $6B+ generative AI bookings, record $12.7B free cash flow 2024, DataStax acquisition for watsonx vector database competing with Microsoft Azure for enterprise AI.

AI VisibilityBeta
Overall Score
A80
Category Rank
#56 of 1158
AI Consensus
67%
Trend
up
Per Platform
ChatGPT
74
Perplexity
71
Gemini
84

About

International Business Machines Corporation (IBM) is an Armonk, New York-based global technology and consulting company — publicly traded on the New York Stock Exchange (NYSE: IBM) as an S&P 500 component — providing hybrid cloud infrastructure, artificial intelligence software, and enterprise IT consulting through approximately 270,300 employees in 170 countries with $62.8 billion in annual revenue. Founded on June 16, 1911, as Computing-Tabulating-Recording Company through a merger orchestrated by financier Charles Ranlett Flint, renamed IBM in 1924 under Thomas Watson Sr., IBM has undergone multiple strategic transformations over its 110+ year history: building the System/360 mainframe platform (1964), launching the IBM PC (1981), selling the PC division to Lenovo (2005, $1.75B), and completing the $34 billion Red Hat acquisition (2019) that repositioned IBM as a hybrid cloud platform company. CEO Arvind Krishna (appointed April 2020) has focused IBM's strategy on three areas: hybrid cloud (powered by Red Hat OpenShift, the enterprise Kubernetes platform), AI (the watsonx platform for enterprise AI model development and deployment), and enterprise consulting. Under Krishna, IBM recorded $12.7 billion in free cash flow in 2024 (a company record), surpassed $6 billion in generative AI bookings since June 2023, and saw the stock price double — trading at all-time highs through 2024-2025. IBM announced the DataStax acquisition in 2025 to deepen watsonx's data layer with AstraDB (vector database for AI applications), DataStax Enterprise (Apache Cassandra), and Langflow (low-code AI agent development).

Full profile

AI Visibility Head-to-Head

40
Overall Score
80
#2
Category Rank
#56
66
AI Consensus
67
up
Trend
up
36
ChatGPT
74
43
Perplexity
71
32
Gemini
84
33
Claude
74
44
Grok
81

Track AI Visibility in Real Time

Monitor how your brand performs across ChatGPT, Gemini, Perplexity, Claude, and Grok daily.