Laminar Security vs Plenty

Side-by-side comparison of AI visibility scores, market position, and capabilities

Laminar Security

ChallengerCloud Security, CNAPP & Identity Security

Data Security Posture Management

Data security posture management for public clouds; acquired by Rubrik 2023; discovers and classifies cloud data at rest across AWS, Azure, and GCP.

About

Laminar Security was a data security posture management company founded in 2020 by Amit Shaked and Oran Avraham, headquartered in Tel Aviv, Israel, with offices in New York. The company built a DSPM platform focused on discovering, classifying, and monitoring sensitive data at rest across public cloud environments, with the goal of helping security and data governance teams understand where their sensitive data lived, how it was exposed, and whether access controls were appropriately configured. Laminar's autonomous scanning approach required no agents and integrated via cloud-native APIs.\n\nLaminar raised $67 million in funding before being acquired by Rubrik in 2023 for a reported $200 million. Rubrik, a cloud data management and cyber resilience company, acquired Laminar to add data security posture management capabilities to its existing platform, which specializes in backup, recovery, and ransomware protection. The combination gave Rubrik customers visibility into where sensitive data lived in cloud environments alongside Rubrik's existing capabilities for protecting and recovering that data from cyber attacks.\n\nPrior to the acquisition, Laminar served enterprise customers in financial services, healthcare, and technology that were struggling with data governance in multi-cloud environments. The platform's classification engine covered hundreds of sensitive data categories and integrated with compliance frameworks for GDPR, CCPA, HIPAA, and PCI DSS. Laminar's approach to showing data lineage — tracking how sensitive data moved between cloud services and databases — was a differentiating capability that Rubrik cited as a key motivation for the acquisition.

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Plenty

LeaderAgTech & Precision Agriculture Technology

Indoor Vertical Farming

Indoor vertical farming company using AI-optimized growing systems. San Francisco, CA. Raised $940M+ including $400M from SoftBank. Partners with Walmart for US farms.

About

Plenty is a San Francisco-based indoor vertical farming company that uses AI, machine learning, and robotics to grow leafy greens and other produce in controlled indoor environments. The company has raised over $940 million from investors including SoftBank Vision Fund, which invested $200 million in 2017, and has positioned itself as the technology leader in data-driven indoor agriculture.\n\nPlenty's farms use precisely controlled light, temperature, humidity, and nutrient conditions to grow crops that are free from pesticides, use 99% less land, and consume significantly less water than conventional field agriculture. The company's AI systems continuously optimize growing conditions based on sensor data, learning to improve yields and quality across crops and growing cycles.\n\nIn 2022, Plenty announced a landmark partnership with Walmart to supply leafy greens from a new large-scale facility in Compton, California. This partnership provided both a major commercial anchor and significant additional funding from Walmart, validating Plenty's technology and business model at scale. The company also operates a dedicated strawberry R&D partnership with Driscoll's, the world's largest berry company, demonstrating the platform's potential beyond leafy greens.

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