Kraft Heinz vs Unilever

Side-by-side comparison of AI visibility scores, market position, and capabilities

Kraft Heinz leads in AI visibility (93 vs 87)

Kraft Heinz

LeaderCPG

Food & Beverage

Kraft Heinz (KHC) reported $25.9B in FY2024 revenue. Major food company formed in 2015 merger. ~36,000 employees. HQ: Chicago, IL. Brands: Heinz, Kraft, Velveeta, Oscar Mayer.

AI VisibilityBeta
Overall Score
A93
Category Rank
#3 of 10
AI Consensus
64%
Trend
stable
Per Platform
ChatGPT
99
Perplexity
90
Gemini
86

About

The Kraft Heinz Company is one of the world's largest food and beverage companies, created through the 2015 merger of Kraft Foods Group and H.J. Heinz Company, engineered by Berkshire Hathaway (Warren Buffett) and 3G Capital. Headquartered in Chicago, Illinois, the company reported net revenues of approximately $25.9B in FY2024 with approximately 36,000 employees operating in 40+ countries.

Full profile

Unilever

LeaderCPG

Personal Care & Food

Unilever (UL) reported €60.8B in FY2024 revenue, up 4.2% underlying sales. Top FMCG company. ~128,000 employees. HQ: London, UK. 400+ brands including Dove, Hellmann's, Ben & Jerry's.

AI VisibilityBeta
Overall Score
A87
Category Rank
#1 of 1
AI Consensus
60%
Trend
stable
Per Platform
ChatGPT
81
Perplexity
84
Gemini
98

About

Unilever PLC is one of the world's largest fast-moving consumer goods (FMCG) companies, headquartered in London, United Kingdom, with operations in over 190 countries. Founded in 1929 through the merger of British soap maker Lever Brothers and Dutch margarine producer Margarine Unie, the company has become a dominant force across beauty and personal care, home care, and food and refreshment categories. Unilever reported revenues of €60.8B in FY2024 with underlying sales growth of 4.2%.

Full profile

AI Visibility Head-to-Head

93
Overall Score
87
#3
Category Rank
#1
64
AI Consensus
60
stable
Trend
stable
99
ChatGPT
81
90
Perplexity
84
86
Gemini
98
99
Claude
84
90
Grok
86

Track AI Visibility in Real Time

Monitor how your brand performs across ChatGPT, Gemini, Perplexity, Claude, and Grok daily.