Kohl's vs Old Navy

Side-by-side comparison of AI visibility scores, market position, and capabilities

Old Navy leads in AI visibility (60 vs 45)

Kohl's

ChallengerConsumer Retail

Department Store

Value department store with $17B revenue and 1,100 stores; Kohl's Cash promotions, Amazon returns partnership, and Sephora shop-in-shop driving traffic amid department store decline.

AI VisibilityBeta
Overall Score
C45
Category Rank
#3 of 4
AI Consensus
48%
Trend
stable
Per Platform
ChatGPT
53
Perplexity
37
Gemini
46

About

Kohl's is a major US department store chain offering apparel, footwear, home goods, beauty, and accessories at value-oriented prices through approximately 1,100 stores nationwide and a significant e-commerce business. Founded in 1962 in Brookfield, Wisconsin by Maxwell Kohl and headquartered in Menomonee Falls, Wisconsin, Kohl's is listed on the NYSE and generates approximately $17 billion in annual revenue. The chain targets value-conscious American families seeking branded merchandise (Nike, Levi's, Carter's, Vera Wang Simply) at prices below department store competitors.

Full profile

Old Navy

ChallengerFashion & Apparel

Value Fashion

Gap Inc.'s largest brand with $8.5B revenue; 1,200 stores offering affordable family fashion with extended sizes and BODEQUALITY pricing competing with Target and H&M.

AI VisibilityBeta
Overall Score
B60
Category Rank
#2 of 2
AI Consensus
50%
Trend
down
Per Platform
ChatGPT
63
Perplexity
53
Gemini
55

About

Old Navy is Gap Inc.'s largest and most profitable brand, offering affordable family fashion — casual clothing for women, men, kids, and babies — with a cheerful, inclusive brand personality that positions it as the value-oriented fashion destination for American families. Founded in 1994 as Gap Inc.'s value offshoot and now operating approximately 1,200 stores across the US and Canada, Old Navy generates approximately $8.5 billion in annual revenue, making it the largest specialty apparel retailer in the United States by store count and one of the few truly mass-market fashion brands.

Full profile

AI Visibility Head-to-Head

45
Overall Score
60
#3
Category Rank
#2
48
AI Consensus
50
stable
Trend
down
53
ChatGPT
63
37
Perplexity
53
46
Gemini
55
56
Claude
71
38
Grok
51

Track AI Visibility in Real Time

Monitor how your brand performs across ChatGPT, Gemini, Perplexity, Claude, and Grok daily.