KeyCorp vs IBM

Side-by-side comparison of AI visibility scores, market position, and capabilities

IBM leads in AI visibility (80 vs 73)

KeyCorp

LeaderConsumer Finance

Enterprise

Cleveland OH Midwest/Mountain West regional bank (NYSE: KEY) ~$7.8B FY2024 revenue; Scotiabank $2.8B equity investment 2024, KBCM middle market investment banking, competing with Huntington and Fifth Third.

AI VisibilityBeta
Overall Score
B73
Category Rank
#12 of 290
AI Consensus
68%
Trend
up
Per Platform
ChatGPT
79
Perplexity
78
Gemini
72

About

KeyCorp is a Cleveland, Ohio-based regional bank holding company — publicly traded on the New York Stock Exchange (NYSE: KEY) as an S&P 500 Financials component — providing commercial and retail banking, investment banking, wealth management, and capital markets services through KeyBank National Association across a 15-state footprint primarily in the Midwest, Mountain West, Pacific Northwest, and Alaska through approximately 17,000 employees. In fiscal year 2024, KeyCorp reported net revenues of approximately $7.8 billion, with the company executing a significant strategic capital action: in August 2024, Bank of Nova Scotia (Scotiabank) agreed to invest $2.8 billion in KeyCorp through a 14.9% equity stake acquisition — providing KeyCorp with common equity Tier 1 capital to support balance sheet repositioning (selling low-yielding bond securities purchased in 2020-2021 at low rates, reinvesting at higher rates to improve net interest income trajectory) and to fund commercial banking growth. CEO Chris Gorman's strategy of repositioning KeyCorp from a diversified financial services company toward a "relationship bank" model emphasizes middle market commercial lending (companies with $25M-$2B in revenue), commercial mortgage banking, and KeyBanc Capital Markets investment banking as the differentiated businesses where KeyCorp generates above-average revenue per relationship compared to consumer banking. KeyCorp's investment banking arm (KeyBanc Capital Markets — KBCM) provides middle market companies with equity capital markets (ECM — IPOs, follow-on offerings, convertibles), debt capital markets (DCM — leveraged loans, high-yield bonds), and M&A advisory capabilities that regional bank-scaled investment banks rarely match.

Full profile

IBM

LeaderEnterprise Software

General

Armonk NY hybrid cloud and enterprise AI (NYSE: IBM) at $62.8B revenue; $6B+ generative AI bookings, record $12.7B free cash flow 2024, DataStax acquisition for watsonx vector database competing with Microsoft Azure for enterprise AI.

AI VisibilityBeta
Overall Score
A80
Category Rank
#56 of 1158
AI Consensus
67%
Trend
up
Per Platform
ChatGPT
74
Perplexity
71
Gemini
84

About

International Business Machines Corporation (IBM) is an Armonk, New York-based global technology and consulting company — publicly traded on the New York Stock Exchange (NYSE: IBM) as an S&P 500 component — providing hybrid cloud infrastructure, artificial intelligence software, and enterprise IT consulting through approximately 270,300 employees in 170 countries with $62.8 billion in annual revenue. Founded on June 16, 1911, as Computing-Tabulating-Recording Company through a merger orchestrated by financier Charles Ranlett Flint, renamed IBM in 1924 under Thomas Watson Sr., IBM has undergone multiple strategic transformations over its 110+ year history: building the System/360 mainframe platform (1964), launching the IBM PC (1981), selling the PC division to Lenovo (2005, $1.75B), and completing the $34 billion Red Hat acquisition (2019) that repositioned IBM as a hybrid cloud platform company. CEO Arvind Krishna (appointed April 2020) has focused IBM's strategy on three areas: hybrid cloud (powered by Red Hat OpenShift, the enterprise Kubernetes platform), AI (the watsonx platform for enterprise AI model development and deployment), and enterprise consulting. Under Krishna, IBM recorded $12.7 billion in free cash flow in 2024 (a company record), surpassed $6 billion in generative AI bookings since June 2023, and saw the stock price double — trading at all-time highs through 2024-2025. IBM announced the DataStax acquisition in 2025 to deepen watsonx's data layer with AstraDB (vector database for AI applications), DataStax Enterprise (Apache Cassandra), and Langflow (low-code AI agent development).

Full profile

AI Visibility Head-to-Head

73
Overall Score
80
#12
Category Rank
#56
68
AI Consensus
67
up
Trend
up
79
ChatGPT
74
78
Perplexity
71
72
Gemini
84
71
Claude
74
84
Grok
81

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