Invoca vs ElevenLabs

Side-by-side comparison of AI visibility scores, market position, and capabilities

ElevenLabs leads in AI visibility (84 vs 21)

Invoca

GrowthVoice AI

Conversation Intelligence

AI conversation intelligence platform analyzing phone calls to surface marketing attribution, sales performance, and contact center insights. Santa Barbara CA; serves healthcare, automotive, and financial services where phone-based purchase decisions drive significant inbound call volume.

AI VisibilityBeta
Overall Score
D21
Category Rank
#2 of 4
AI Consensus
59%
Trend
up
Per Platform
ChatGPT
14
Perplexity
15
Gemini
16

About

Invoca is a Santa Barbara-based conversation intelligence company that uses AI to analyze phone call conversations between businesses and their customers, surfacing insights that improve marketing attribution, sales performance, and contact center operations. Marketers use Invoca to understand which digital marketing campaigns, search keywords, and customer journeys are driving inbound phone calls and converting to revenue — a critical capability for businesses like healthcare, automotive, financial services, and home services where complex purchases are completed over the phone. The platform's AI analyzes call transcripts to identify caller intent, purchase stage, and outcome, feeding this signal back into Google Ads, Meta, and marketing automation platforms for closed-loop attribution. Sales and contact center teams use the same conversation data to identify coaching opportunities and ensure agents are following compliant scripts. Founded in 2008, Invoca raised over $100M from investors including Salesforce Ventures, H.I.G. Growth Partners, and Accel. It competes with CallRail, Marchex, and Dialpad in the conversation analytics market.

Full profile

ElevenLabs

ChallengerAI & Machine Learning

Voice AI

$500M Series D at $11B valuation (Feb 2026) — largest voice AI funding round ever. $330M ARR; 1M+ developers using the API. Enterprise customers: Deutsche Telekom, Revolut, Meta, Salesforce. Voices in 32 languages; real-time cloning from 1 second of audio.

AI VisibilityBeta
Overall Score
A84
Category Rank
#1 of 1
AI Consensus
64%
Trend
up
Per Platform
ChatGPT
79
Perplexity
89
Gemini
82

About

ElevenLabs was founded in 2022 by Piotr Dabkowski and Mati Staniszewski, two former Google and Palantir engineers who set out to break the language barrier using AI voice technology. The company specializes in AI-powered voice synthesis, cloning, and dubbing, enabling developers and enterprises to generate human-quality speech in over 30 languages. Its core technology combines deep learning models trained on massive speech datasets to produce natural-sounding voices indistinguishable from real humans.\n\nElevenLabs offers a suite of products including its flagship text-to-speech API, voice cloning tools, and an AI dubbing platform that localizes video content while preserving the speaker's original voice. Its products target a broad audience—from indie developers building audio apps to large enterprises deploying voice interfaces at scale. Key differentiators include ultra-low latency streaming synthesis, fine-grained voice customization, and a growing library of pre-built AI voices across accents and styles.\n\nElevenLabs has grown rapidly, surpassing $330M in annualized revenue and serving over 1 million developers. Enterprise clients include Deutsche Telekom, Spotify, and leading media companies. In February 2026, the company closed a $500M Series D at an $11B valuation, cementing its position as the market leader in AI voice. Its APIs power podcasts, audiobooks, video games, and customer service bots worldwide, making ElevenLabs the default infrastructure layer for AI-generated audio.

Full profile

AI Visibility Head-to-Head

21
Overall Score
84
#2
Category Rank
#1
59
AI Consensus
64
up
Trend
up
14
ChatGPT
79
15
Perplexity
89
16
Gemini
82
15
Claude
75
30
Grok
88

Capabilities & Ecosystem

Capabilities

Only Invoca
Conversation Intelligence
Only ElevenLabs
Voice AI

Integrations

Only ElevenLabs

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