Increase vs Decimal

Side-by-side comparison of AI visibility scores, market position, and capabilities

Increase leads in AI visibility (20 vs 18)

Increase

EmergingFinance

General

Banking infrastructure APIs with direct Federal Reserve and Visa connections for fintechs and neobanks; YC-backed offering ACH, RTP, and card issuance competing with Column and Unit in post-Synapse BaaS market.

AI VisibilityBeta
Overall Score
D20
Category Rank
#623 of 1158
AI Consensus
49%
Trend
up
Per Platform
ChatGPT
27
Perplexity
24
Gemini
11

About

Increase is a San Francisco-based banking infrastructure company providing direct-access banking APIs to technology companies — enabling fintechs, neobanks, payroll platforms, and embedded finance products to programmatically send and receive money through direct connections to the Federal Reserve (for same-day ACH and RTP), Visa (for card issuance), and other financial networks, without the intermediary bank complexity that most BaaS (Banking-as-a-Service) providers require. Founded in 2020 and a Y Combinator graduate, Increase serves technology companies across bill pay, payroll, digital wallets, embedded lending, and sponsor banking use cases.

Full profile

Decimal

EmergingFintech

Tech-Enabled Bookkeeping

Tech-enabled bookkeeping pairing dedicated accountants with proprietary automation; flat monthly subscription; founded 2020 in Fishers, Indiana; faster close with full client transparency.

AI VisibilityBeta
Overall Score
D18
Category Rank
#1 of 1
AI Consensus
84%
Trend
up
Per Platform
ChatGPT
21
Perplexity
17
Gemini
23

About

Decimal is a Fishers, Indiana-based technology-enabled bookkeeping company that provides small businesses with a dedicated accounting team and a modern software platform for a flat monthly subscription. Founded in 2020, Decimal was built to address the most common frustration of small business owners who have outgrown DIY bookkeeping but find traditional bookkeeping firms slow, expensive, and opaque. Decimal pairs each client with a dedicated bookkeeper and accounting team who are supported by proprietary software that automates routine transaction processing, exception identification, and reporting, allowing the human team to focus on accuracy review, month-end close, and client communication rather than manual data entry.\n\nDecimal's product experience centers on transparency and responsiveness. Clients access their books through a web portal with real-time financial dashboards showing cash position, profit and loss, and accounts receivable and payable balances. The platform includes a communication thread for each question or task, giving small business owners visibility into the status of their bookkeeping without email chains or phone tag. Decimal's pricing model is a flat monthly subscription based on business complexity rather than hours worked, making costs predictable and removing the billing anxiety that characterizes traditional bookkeeping relationships.\n\nDecimal targets small businesses with $500,000 to $10 million in annual revenue that need accurate, timely books and periodic financial guidance but are not yet ready for a full-time accounting hire or a CFO-level engagement. The company operates as a fully remote team and serves clients across the United States in industries including professional services, e-commerce, retail, and service businesses. Decimal competes with Bench, Pilot, and Botkeeper in the technology-enabled bookkeeping market, differentiating on its dedicated team model, the quality of its software-plus-human integration, and its Midwestern operational roots that keep its cost structure competitive.

Full profile

AI Visibility Head-to-Head

20
Overall Score
18
#623
Category Rank
#1
49
AI Consensus
84
up
Trend
up
27
ChatGPT
21
24
Perplexity
17
11
Gemini
23
11
Claude
18
28
Grok
22

Capabilities & Ecosystem

Capabilities

Only Decimal
Tech-Enabled Bookkeeping

Track AI Visibility in Real Time

Monitor how your brand performs across ChatGPT, Gemini, Perplexity, Claude, and Grok daily.