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Explore the latest styles in fashion, home and beauty with the H&M app. Discover inspiring collections and intuitive features that simplify the shopping experience — from instant search to real-time o

Your top app for online fashion shopping in Saudi Arabia, United Arab Emirates, Kuwait, Egypt, and Qatar.  Download the H&M app and shop all fashion clothing and accessories such as:

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Erling Persson

Germany fines H&M 35 million euros for data protection breaches

H&M Hit with Record-Breaking GDPR Fine over Illegal Employee Surveillance

H&M Hennes & Mauritz AB generated SEK 236 billion (€20.5B) revenue in fiscal 2023 with 4,000+ stores across 75 markets, the Swedish fast fashion retailer competing with Inditex (Zara parent, €36B revenue) and online disruptors (Shein, Boohoo) while addressing sustainability criticisms of disposable clothing culture. Founded 1947 in Västerås, Sweden by Erling Persson as women's clothing shop 'Hennes' (Swedish for 'hers'), acquired menswear retailer Mauritz Widforss 1968 creating H&M brand, and expanded internationally becoming second-largest fashion retailer globally behind Zara. Business model emphasizes trend-driven affordable fashion ($10-50 price points), rapid inventory turnover (new styles weekly), omnichannel presence (stores + e-commerce), and multi-brand portfolio (H&M flagship, COS premium, & Other Stories, Weekday, Monki, Arket targeting different demographics). Strategic challenges include sustainability paradox (promoting recycling/conscious collections while business depends on volume consumption), competition from ultra-fast fashion Shein ($30B+ revenue, direct-from-China model undercutting H&M prices), store footprint optimization (closing underperforming locations, shifting to e-commerce), and inventory management (fashion misjudgments creating markdowns). Persson family maintains control through dual-class shares despite public listing.

H&M's Sustainability Push Balances Fast Fashion Business Model Contradictions

H&M reaches SEK 236B revenue as Swedish fast fashion giant navigating sustainability pressures and Zara competition

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Erling Persson opens women's store in Västerås. Affordable fashion concept.

Adds menswear retailer. Creates H&M brand (Hennes & Mauritz).

Goes public. Family maintains control via dual-class shares. 100+ stores.

Karl Lagerfeld collection creates buzz. Limited-edition strategy differentiates from pure fast fashion.

Sustainability line using organic cotton, recycled materials. Addresses fast fashion criticism.

First non-family CEO. Pandemic store closures accelerate e-commerce shift. 250+ store closures planned.

4,000+ stores. Shein/Zara competition. Garment collecting/recycling programs. Volume business vs. sustainability messaging tension.

Second store opened in Stockholm. Gradual expansion across Sweden through 1950s-60s.

Opened first store outside Sweden in London, UK, beginning international expansion under Stefan Persson's leadership.

Entered German market, which became H&M's largest market after Sweden. Germany expansion proved crucial to European dominance.

Erling's son Stefan Persson became CEO at age 35, dramatically accelerating international growth and modernizing operations.

Entered Asian markets with stores in Hong Kong and Shanghai, targeting massive growth opportunity in China.

Third generation Karl-Johan Persson (Stefan's son) became CEO at age 34. Continued expansion, launched new brands COS, Weekday, &Other Stories.

Reached 4,000 stores worldwide across 53 countries. H&M became Europe's largest fashion retailer by store count, second globally to Inditex (Zara).

Revenue reached peak of €20.9B ($24B) with 5.2% operating margin. Employed 148,000 people. But signs of slowdown emerged as online threatened physical retail.

Launched in India with Delhi store, seeing massive long-term opportunity in growing middle class.

H&M accumulated $4.3B unsustainable inventory buildup from overproduction and slow-selling items. Issued rare profit warning. Stock dropped 40%. Karl-Johan Persson's leadership questioned.

Third-generation CEO Karl-Johan Persson resigned amid falling profits, inventory crisis, struggle to compete with Zara and online retailers. Remained chairman until 2020.

COVID-19 pandemic forced temporary closure of 80% of stores. Sales dropped 18% in 2020. Accelerated digital transformation, online sales reached 30% of total. Suspended dividend for first time.

H&M faced intensifying criticism for environmental impact, labor practices in Bangladesh factories, greenwashing accusations despite sustainability marketing. Stock hit 15-year low. Suspended dividend again.

Swedish multinational clothing-retail company

For use with the engineering kits “Robotics: Smart Machines”, “Robotics: Smart Machines - Rovers & Vehicles Edition”, and “Robotics: Smart Machines - Tracks & Treads Edition” by Thames & Kosmos.

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