H&M (Hennes & Mauritz) vs Planet Fitness

Side-by-side comparison of AI visibility scores, market position, and capabilities

Planet Fitness leads in AI visibility (81 vs 28)

H&M (Hennes & Mauritz)

Unknownretail

fashion retail

Global fast-fashion giant with 4,100+ stores across 78 markets. Q1 2026 revenue up 3%; investing in AI personalization and sustainability initiatives.

AI VisibilityBeta
Overall Score
D28
Category Rank
#270 of 1167
AI Consensus
53%
Trend
stable
Per Platform
ChatGPT
31
Perplexity
33
Gemini
21

About

H&M Hennes & Mauritz is a Swedish multinational fashion retailer founded in 1947, operating brands including H&M, COS, & Other Stories, ARKET, and Weekday. The company runs approximately 4,100 stores worldwide with annual revenue of ~$23B, generating 66% of sales from Europe.

Full profile

Planet Fitness

LeaderFitness & Wellness

Gym

NYSE: PLNT largest US gym chain with 17.2M+ members at $10/month Judgment Free Zone concept in 2,600+ locations; $1.07B revenue competing with Anytime Fitness and 24 Hour Fitness for value fitness club market.

AI VisibilityBeta
Overall Score
A81
Category Rank
#1 of 6
AI Consensus
57%
Trend
stable
Per Platform
ChatGPT
89
Perplexity
84
Gemini
74

About

Planet Fitness is a Hampton, New Hampshire-based fitness club franchise — listed on NYSE (NYSE: PLNT) — operating 2,600+ gym locations across the US, Canada, and international markets as the largest fitness club chain by membership count with 17.2+ million members paying $10/month (Classic membership) or $24.99/month (Black Card membership) in a deliberately non-intimidating Judgment Free Zone designed to attract first-time and casual exercisers who avoid traditional gyms. Founded in 1992 by Michael Grondahl and Marc Grondahl, Planet Fitness generated approximately $1.07 billion in revenue in fiscal year 2024, operating a franchise-heavy model (90%+ franchised locations) that collects royalty fees, equipment revenue from new club openings, and National Advertising Fund contributions from franchisees.

Full profile

AI Visibility Head-to-Head

28
Overall Score
81
#270
Category Rank
#1
53
AI Consensus
57
stable
Trend
stable
31
ChatGPT
89
33
Perplexity
84
21
Gemini
74
39
Claude
76
21
Grok
72

Track AI Visibility in Real Time

Monitor how your brand performs across ChatGPT, Gemini, Perplexity, Claude, and Grok daily.