HitPay vs Decimal

Side-by-side comparison of AI visibility scores, market position, and capabilities

HitPay leads in AI visibility (42 vs 18)

HitPay

EmergingFinance

General

Singapore all-in-one payment platform for APAC SMBs accepting PayNow, GrabPay, and cards; $21.3M from Tiger Global and Sequoia India serving 10K+ merchants across Singapore and Hong Kong.

AI VisibilityBeta
Overall Score
C42
Category Rank
#418 of 1158
AI Consensus
75%
Trend
up
Per Platform
ChatGPT
43
Perplexity
43
Gemini
51

About

HitPay is a Singapore-based all-in-one payment infrastructure company serving small and medium businesses across Asia-Pacific — enabling merchants to accept payments via QR code (PayNow, DuitNow, PromptPay), card (Visa, Mastercard), digital wallets (GrabPay, ShopeePay, Apple Pay, Google Pay), online checkout, and recurring billing through a single platform with no setup fees and simple pricing. Founded in 2017 and backed by $21.3 million including a $15.75 million Series A led by Tiger Global and Sequoia Capital India, HitPay serves 10,000+ merchants across Singapore, Hong Kong, and broader APAC markets.

Full profile

Decimal

EmergingFintech

Tech-Enabled Bookkeeping

Tech-enabled bookkeeping pairing dedicated accountants with proprietary automation; flat monthly subscription; founded 2020 in Fishers, Indiana; faster close with full client transparency.

AI VisibilityBeta
Overall Score
D18
Category Rank
#1 of 1
AI Consensus
84%
Trend
up
Per Platform
ChatGPT
21
Perplexity
17
Gemini
23

About

Decimal is a Fishers, Indiana-based technology-enabled bookkeeping company that provides small businesses with a dedicated accounting team and a modern software platform for a flat monthly subscription. Founded in 2020, Decimal was built to address the most common frustration of small business owners who have outgrown DIY bookkeeping but find traditional bookkeeping firms slow, expensive, and opaque. Decimal pairs each client with a dedicated bookkeeper and accounting team who are supported by proprietary software that automates routine transaction processing, exception identification, and reporting, allowing the human team to focus on accuracy review, month-end close, and client communication rather than manual data entry.\n\nDecimal's product experience centers on transparency and responsiveness. Clients access their books through a web portal with real-time financial dashboards showing cash position, profit and loss, and accounts receivable and payable balances. The platform includes a communication thread for each question or task, giving small business owners visibility into the status of their bookkeeping without email chains or phone tag. Decimal's pricing model is a flat monthly subscription based on business complexity rather than hours worked, making costs predictable and removing the billing anxiety that characterizes traditional bookkeeping relationships.\n\nDecimal targets small businesses with $500,000 to $10 million in annual revenue that need accurate, timely books and periodic financial guidance but are not yet ready for a full-time accounting hire or a CFO-level engagement. The company operates as a fully remote team and serves clients across the United States in industries including professional services, e-commerce, retail, and service businesses. Decimal competes with Bench, Pilot, and Botkeeper in the technology-enabled bookkeeping market, differentiating on its dedicated team model, the quality of its software-plus-human integration, and its Midwestern operational roots that keep its cost structure competitive.

Full profile

AI Visibility Head-to-Head

42
Overall Score
18
#418
Category Rank
#1
75
AI Consensus
84
up
Trend
up
43
ChatGPT
21
43
Perplexity
17
51
Gemini
23
45
Claude
18
40
Grok
22

Capabilities & Ecosystem

Capabilities

Only Decimal
Tech-Enabled Bookkeeping

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