Handy vs Altria

Side-by-side comparison of AI visibility scores, market position, and capabilities

Altria leads in AI visibility (90 vs 49)

Handy

ChallengerHome Services

Home Cleaning

Angi-owned on-demand home services marketplace for cleaning and handyman; flat-rate booking with background-checked professionals and e-commerce partnerships through Home Depot and Wayfair.

AI VisibilityBeta
Overall Score
C49
Category Rank
#1 of 1
AI Consensus
64%
Trend
stable
Per Platform
ChatGPT
46
Perplexity
47
Gemini
59

About

Handy is an on-demand home services marketplace connecting consumers with professional house cleaners, handymen, plumbers, electricians, and other home service providers through a mobile app and website. Founded in 2012 by Oisin Hanrahan and Umang Dua in Boston, Handy raised approximately $111 million before being acquired by ANGI Homeservices (Angi Inc.) in 2018 for approximately $47 million. The acquisition made Handy the booking and marketplace technology layer within Angi's (NASDAQ: ANGI) broader home services marketplace ecosystem.\n\nHandy's platform focuses on recurring home cleaning as its core product — customers book weekly or biweekly cleanings with vetted, background-checked cleaning professionals at flat rates with instant online booking and guaranteed service quality. The handyman service covers furniture assembly, TV mounting, light fixture installation, and other small home tasks. Handy manages the payment, scheduling, and customer service relationship, while professionals receive predictable work streams through the platform.\n\nIn 2025, Handy operates within Angi's (formerly IAC's home services division) portfolio, which also includes HomeAdvisor and Angi (the rebranded marketplace). The home services marketplace category has faced profitability challenges — both Handy and the broader Angi platform struggle with the fundamental economics of marketplace businesses in labor markets where contractors prefer direct customer relationships after initial platform introductions. Handy competes with Thumbtack, TaskRabbit, and local cleaning company apps for on-demand home services. The 2025 strategy focuses on Handy's e-commerce partnerships (selling home services through Home Depot and Wayfair product listings as an add-on to product purchases) as a differentiated acquisition channel.

Full profile

Altria

LeaderConsumer Goods

Enterprise

Richmond VA tobacco and nicotine (NYSE: MO) ~$9.7B net revenue FY2024; Marlboro 40%+ US cigarette share, on! oral pouch competing with Zyn, 50%+ operating margins, ABI stake, competing with Reynolds/BAT.

AI VisibilityBeta
Overall Score
A90
Category Rank
#83 of 290
AI Consensus
58%
Trend
stable
Per Platform
ChatGPT
84
Perplexity
97
Gemini
99

About

Altria Group, Inc. is a Richmond, Virginia-based tobacco and nicotine company — publicly traded on the New York Stock Exchange (NYSE: MO) as an S&P 500 Consumer Staples component — manufacturing and selling cigarettes (Marlboro — the best-selling cigarette brand in the United States), smokeless tobacco (Copenhagen, Skoal, Red Seal, Husky chewing tobacco/moist snuff brands), oral nicotine pouches (on! brand), and maintaining a 10.7% ownership stake in Anheuser-Busch InBev (SABMiller acquisition consideration shares) and a 35% stake in JUUL Labs (vaping — original $12.8B investment written down to minimal value following JUUL's regulatory and litigation difficulties) through approximately 5,500 employees. In fiscal year 2024, Altria reported revenues of approximately $20.6 billion (net revenues after excise taxes approximately $9.7 billion), with the cigarette segment (Marlboro generating 40%+ US cigarette market share) contributing the majority of operating income at 50%+ adjusted operating margins — the highest margins in the consumer staples sector reflecting cigarettes' inelastic demand and regulated market structure. CEO Billy Gifford has pivoted Altria's strategy from cigarettes toward smoke-free nicotine products: the on! oral nicotine pouch (acquired full ownership of Helix Innovations in 2023, rebranding as on! to compete with Swedish Match Zyn, the dominant US oral nicotine pouch brand) represents Altria's primary nicotine product diversification vehicle as cigarette volume declines 7-8% annually through consumer quit rates and secular health awareness trends.

Full profile

AI Visibility Head-to-Head

49
Overall Score
90
#1
Category Rank
#83
64
AI Consensus
58
stable
Trend
stable
46
ChatGPT
84
47
Perplexity
97
59
Gemini
99
51
Claude
86
44
Grok
87

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