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Pharming Healthcare, Inc. is excited to offer the HAE & Me app to all patients who are living with hereditary angioedema (HAE). In this app you will find tools and resources to help you track and mana

HAERO is an APP designed to help patients with hereditary angioedema (HAE), better manage their disease.  The app is designed to record prescribed treatments, treatment location (emergency, hospital, 

Haelixa

Leveraging ETH Zurich research heritage to develop forensic-grade DNA marker technology for supply chain verification

Scientific Excellence

Creating biodegradable, non-toxic solutions that protect ecosystems while enabling verification of sustainable materials

Sustainability

Providing physical traceability that cannot be manipulated, ensuring honest claims and protecting brand integrity

Transparency

Collaborating with textile manufacturers, brands, and industry organizations to build trustable supply chain ecosystems

Partnership

Haelixa pioneers physical product traceability solutions using DNA markers to ensure end-to-end supply chain transparency, focusing on sustainable textiles, precious materials, and brand authentication.

Patrick Strumpf

Michela Puddu

Co-Founder

Gediminas Mikutis

CTO & Co-Founder

Stefan Karlen

Board of Directors

Fabrizio Incoronato

Business Development Manager

Proprietary forensic-grade DNA markers that are physically applied to materials and remain linked throughout the supply chain. Markers are non-toxic, vegan, biodegradable, and detectable through laboratory spectroscopy testing to verify origin, authenticity, and sustainability claims.

DNA Marker Technology

DNA marker applications for cotton, wool, cashmere, silk, yarn, and recycled textiles, enabling brands to verify organic, recycled, or sustainable material claims from field to retail. Used by major fashion retailers and textile manufacturers globally.

Textile Traceability Solutions

DNA marker technology for tracing gold, silver, diamonds, and colored gemstones, providing proof of ethical sourcing and protecting against counterfeiting in luxury goods and jewelry industries.

Precious Materials Authentication

Specialized traceability for recycled materials including acrylic fibers and textile-to-textile recycling programs, enabling brands to verify and communicate circular economy initiatives with physical proof.

Recycled Fiber Verification

Anti-counterfeiting solutions using DNA markers to authenticate products and protect brand integrity, combined with supply chain transparency to verify sustainability claims and prevent greenwashing.

Brand Protection Services

Partnership with regenagri to trace materials from farms using regenerative agriculture practices, verifying sustainable farming methods and enabling premium positioning for environmentally-responsible materials.

Regenerative Agriculture Traceability

Haelixa announced the appointment of Marwa Zamaray to its Advisory Board to provide strategic expertise and guidance as the company expands DNA traceability solutions across textiles, precious materials, and sustainable supply chains globally.

Haelixa Appoints Marwa Zamaray to Advisory Board

Haelixa appointed Patrick Strumpf as new CEO and Stefan Karlen to Board of Directors to fuel supply chain innovation and accelerate growth. Strumpf brings over 20 years of scaling experience, while Karlen adds 30+ years of logistics expertise as former Panalpina Group CEO.

Haelixa Bolsters Leadership with Patrick Strumpf as CEO

Haelixa partnered with C&A, one of Europe's leading fashion retailers, to advance traceability of organic cotton supply chains using DNA marker technology, enabling verification of sustainability claims from field to retail.

Haelixa Partners with C&A to Advance Organic Cotton Traceability

Haelixa received EcoPassport certification from OEKO-TEX, validating that its DNA markers meet strict environmental and safety standards for textile applications and are safe for ecosystems and consumer contact.

Haelixa Granted EcoPassport Certification by OEKO-TEX

Haelixa partnered with regenagri to further regenerative agriculture with DNA-based traceability, enabling verification of sustainable farming methods and providing physical proof of environmentally-responsible material sourcing.

Haelixa Partners with regenagri for Regenerative Agriculture Traceability

Haelixa hit $1.5 million revenue in 2024 with a 17-person team, up from $815,000 in 2023. The company tracked over 30 million garments globally in 2024, demonstrating commercial scale and growing industry adoption of DNA traceability technology.

Haelixa Achieves $1.5M Revenue Tracking 30M Garments in 2024

Feature on Haelixa's partnership with Soorty Enterprises to use forensic-grade DNA markers for textile recycling authentication, highlighting how the technology enables verification of recycled material claims and combats greenwashing in fashion supply chains.

Textile Recycling Gets CSI Treatment With Forensic-Grade DNA Markers

HAEMONETICS CORP

Surgical & Medical Instruments & Apparatus

Michela Puddu and Gediminas Mikutis founded Haelixa as an ETH Zurich spin-off to commercialize DNA marker technology for product traceability developed during their PhD research.

Company Founded

Announced strategic partnership with Bühler Group, a global leader in plant, equipment, and services for processing foods and manufacturing materials, to integrate DNA traceability into supply chains.

Bühler Group Partnership

Raised seed financing from investiere and Zurich Cantonal Bank (ZKB), with investiere contributing CHF 1.2 million to scale DNA marker technology commercialization.

Seed Funding Round

Received Corporate Minority - II funding round from Zurich Silk Association to expand traceability solutions for textiles and precious materials.

Corporate Minority Investment

Swiss firms Oerlikon and Haelixa partnered to deliver traceable textile solutions, combining Oerlikon's manufacturing expertise with Haelixa's DNA marker technology.

Oerlikon Partnership

Partnered with regenagri to further regenerative agriculture practices with DNA-based traceability, enabling verification of sustainable farming methods.

regenagri Partnership

Granted EcoPassport certification by OEKO-TEX, validating that Haelixa's DNA markers meet strict environmental and safety standards for textile applications.

EcoPassport Certification

Partnered with C&A, one of Europe's leading fashion retailers, to advance traceability of organic cotton supply chains using DNA marker technology.

C&A Partnership

Achieved milestone of tracking over 30 million garments globally in 2024, demonstrating commercial scale and industry adoption of DNA traceability technology.

30M Garments Tracked

Appointed Patrick Strumpf as CEO and Stefan Karlen to Board of Directors to fuel supply chain innovation and accelerate global growth.

Leadership Expansion

Announced appointment of Marwa Zamaray to Advisory Board, adding strategic expertise to guide expansion of traceability solutions.

Marwa Zamaray Advisory Board

Explore the latest styles in fashion, home and beauty with the H&M app. Discover inspiring collections and intuitive features that simplify the shopping experience — from instant search to real-time o

Your top app for online fashion shopping in Saudi Arabia, United Arab Emirates, Kuwait, Egypt, and Qatar.  Download the H&M app and shop all fashion clothing and accessories such as:

- Women's clothe

Erling Persson (1947 Sweden, retail entrepreneur)

Germany fines H&M 35 million euros for data protection breaches

H & M Hennes & Mauritz AB, commonly known by its brand name H&M, is a Swedish multinational clothing company headquartered in Stockholm. Built on a fast fashion business model, the retailer sells apparel, accessories, and homeware. The company operates thousands of stores across 75 geographical markets and employs over 171,000 people worldwide. H&M is the second-largest international clothing retailer after Inditex. H&M was founded by Erling Persson in 1947 under the name Hennes. The CEO of H&M from 2020 to 2024 was Helena Helmersson. The current CEO, as of January 2024, is Daniel Ervér.

Swedish multinational clothing-retail company

H&M generated $22B revenue 2024 as 2nd-largest fashion retailer (Swedish privately-held Persson family, 4,000+ stores 75 countries down from 5,000 peak, fast-fashion $10-40 T-shirts/dresses/basics, Conscious Collection sustainability 50% recycled). Founded 1947 Sweden as Hennes ('Hers') by Erling Persson (women's clothing, 1968 acquired Mauritz Widforss menswear rebranded H&M). 1970s-2000s global (U.S. 2000 NYC, 3,000+ stores, designer collaborations Karl Lagerfeld 2004 $100M sellout). However, 2015-2024 struggles: inventory crisis $4B unsold 2018 (slow fashion cycles versus Zara 2-week, store closures 500+, online 30% transition late), sustainability backlash greenwashing allegations Conscious Collection 5% actually recycled, Shein $30B ultra-fast $5-15 Gen Z. Competing Zara $30B #1 Inditex, Uniqlo $20B basics, Shein $30B online-only $5. Technology: mobile app, membership loyalty, digital receipts, inventory AI predictive limited. Employees 100,000+ (from 120K peak, store closures layoffs).

H&M's Sustainability Push and Inventory Crisis Navigate Fast-Fashion Backlash as Zara Competition and Shein $30B Ultra-Fast Threaten Market Share

H&M reaches $22B revenue as 2nd-largest global fashion retailer with 4,000+ stores, fast-fashion $10-40 model, Swedish origins, struggling Zara competition

H&M HENNES & MAURITZ AB

Women's clothing 'Hers'. Affordable fashion U.S.-inspired. 15 stores Sweden expansion.

Hennes & Mauritz. Added men's hunting/outdoor apparel. Stockholm stock. Sweden national chain.

Fifth Avenue flagship. 3,000+ stores. Fast-fashion model 2-4 week cycles. Zara competition began.

Stella McCartney, Balmain, Versace collabs. Prestige affordable $50-100. Marketing hype lines.

Recycled materials 50% claim. Greenwashing allegations 5% actually recycled. Garment collecting stores.

Slow fashion cycles vs Zara 2-week. Online 30% late transition. Shein $30B $5-15 Gen Z ultra-fast threat.

CEO Helena Helmersson sustainability. Persson family billionaires privately-held. 100K employees (from 120K). Online 30%.

Haelixa vs H&M (Hennes & Mauritz)

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