Side-by-side comparison of AI visibility scores, market position, and capabilities
Greenly is a carbon accounting platform helping SMEs and enterprises measure, reduce, and offset their greenhouse gas emissions with automated data collection and expert guidance.
Greenly is a French climate tech company founded in 2019 that has raised over $52M to make carbon accounting accessible to businesses of all sizes. The platform automates greenhouse gas inventory preparation by connecting to accounting software, banking data, and operational systems to collect activity data, then applies emissions factors to calculate Scope 1, 2, and 3 emissions across the full value chain. Greenly targets small and mid-sized businesses that lack dedicated sustainability teams, providing both the software and access to certified carbon experts who guide customers through measurement, reduction planning, and reporting. The company competes with larger enterprise-focused platforms by offering a faster, more automated onboarding experience with expert support that makes carbon accounting achievable for companies with limited resources. Greenly serves over 2,000 customers across Europe and North America spanning retail, hospitality, professional services, and technology. As corporate ESG reporting requirements expand under frameworks including CSRD in Europe and SEC climate disclosure rules in the US, Greenly has positioned itself as the accessible carbon accounting solution for companies beginning their sustainability reporting journey.
Normative is a carbon accounting software company providing science-based emissions calculation and reduction planning for companies pursuing validated climate targets.
Normative is a Swedish climate technology company founded in 2014 that has raised $35M to provide corporate carbon accounting software based on the most comprehensive emissions factor database available. The company's platform enables businesses to calculate their full greenhouse gas footprint using spend-based, activity-based, and supplier-specific methodologies, covering the complete Scope 1, 2, and 3 inventory required for science-based target setting. Normative operates a proprietary emissions factor database with over 40 million data points that is widely recognized as one of the most comprehensive available, enabling more accurate indirect emissions calculations from procurement and supply chain data. The company targets mid-market and enterprise companies in Europe that are preparing for mandatory sustainability reporting under the EU Corporate Sustainability Reporting Directive. Normative provides both software and advisory services to guide companies through target setting, supply chain engagement, and reporting. The company has built particularly strong capabilities for financial institutions calculating financed emissions in investment and lending portfolios, an emerging requirement under the Partnership for Carbon Accounting Financials framework.
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