Gr4vy vs 80 Acres Farms

Side-by-side comparison of AI visibility scores, market position, and capabilities

Gr4vy

EmergingFinTech

Payment Orchestration

Cloud-native payment orchestration platform with a vendor-agnostic vault and visual routing engine, deployed in the merchant's own cloud environment for data sovereignty.

About

Gr4vy is a San Jose-based payment orchestration company founded in 2020 that provides enterprises with a cloud-native payment infrastructure layer deployed directly into the merchant's own cloud environment — a differentiated architecture that addresses data residency, sovereignty, and security concerns that arise when payment data flows through a third-party SaaS platform. The platform includes a vendor-agnostic payment vault for securely storing card data across any processor, a visual routing engine for configuring transaction routing rules without code, and pre-built integrations to major payment processors including Stripe, Braintree, Adyen, and Checkout.com. By deploying within the customer's AWS, GCP, or Azure account, Gr4vy ensures that tokenized card data and transaction records never leave the merchant's infrastructure perimeter, meeting the requirements of enterprise security teams and regulated industries with strict data residency mandates. The platform's visual workflow editor allows payment operations teams to build complex routing logic — including processor failover, A/B testing on checkout flows, and currency-based routing — without engineering involvement. Gr4vy raised $27M from investors including Nyca Partners and Citi Ventures. It competes with Spreedly, Primer, and CellPoint Digital in the payment orchestration market, targeting enterprise merchants for whom data control and deployment flexibility outweigh the simplicity of a hosted SaaS orchestration layer.

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80 Acres Farms

ChallengerAgTech

Indoor Vertical Farming

Raised $115M (Feb 2026) led by General Atlantic. Post-merger with Soli Organic creates largest indoor farm in North America. ~$200M combined first-year revenues.

About

80 Acres Farms is a commercial-scale indoor vertical farming company that, following its merger with Soli Organic, operates the largest indoor farming network in North America. The company raised $115 million in February 2026 led by General Atlantic, with projected first-year combined revenues approaching $200 million — making it one of the few vertical farming companies to achieve genuine commercial scale after years of industry attrition that eliminated several high-profile competitors.

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