Gopuff vs Decimal

Side-by-side comparison of AI visibility scores, market position, and capabilities

Gopuff leads in AI visibility (35 vs 18)

Gopuff

EmergingHome Services

Delivery

Philadelphia-based instant delivery from owned dark stores in 600+ cities; $3.4B raised at peak $15B valuation, restructured to core US markets after sector consolidation, partnered with Uber Eats.

AI VisibilityBeta
Overall Score
D35
Category Rank
#1 of 1
AI Consensus
71%
Trend
up
Per Platform
ChatGPT
38
Perplexity
26
Gemini
35

About

Gopuff is a Philadelphia-based instant delivery company operating a network of micro-fulfillment centers (MFCs) positioned within residential neighborhoods to deliver convenience store items, snacks, beverages, household essentials, baby products, over-the-counter medications, and alcohol in under 30 minutes — at flat delivery fees without the inflated prices that traditional grocery delivery platforms charge. Founded in 2013 by Yakir Gola and Rafael Ilishayev and backed by SoftBank, Accel, and other investors with $3.4+ billion raised, Gopuff expanded to 600+ cities across the US, UK, and Europe at its peak before significant restructuring in 2022-2023.

Full profile

Decimal

EmergingFintech

Tech-Enabled Bookkeeping

Tech-enabled bookkeeping pairing dedicated accountants with proprietary automation; flat monthly subscription; founded 2020 in Fishers, Indiana; faster close with full client transparency.

AI VisibilityBeta
Overall Score
D18
Category Rank
#1 of 1
AI Consensus
84%
Trend
up
Per Platform
ChatGPT
21
Perplexity
17
Gemini
23

About

Decimal is a Fishers, Indiana-based technology-enabled bookkeeping company that provides small businesses with a dedicated accounting team and a modern software platform for a flat monthly subscription. Founded in 2020, Decimal was built to address the most common frustration of small business owners who have outgrown DIY bookkeeping but find traditional bookkeeping firms slow, expensive, and opaque. Decimal pairs each client with a dedicated bookkeeper and accounting team who are supported by proprietary software that automates routine transaction processing, exception identification, and reporting, allowing the human team to focus on accuracy review, month-end close, and client communication rather than manual data entry.\n\nDecimal's product experience centers on transparency and responsiveness. Clients access their books through a web portal with real-time financial dashboards showing cash position, profit and loss, and accounts receivable and payable balances. The platform includes a communication thread for each question or task, giving small business owners visibility into the status of their bookkeeping without email chains or phone tag. Decimal's pricing model is a flat monthly subscription based on business complexity rather than hours worked, making costs predictable and removing the billing anxiety that characterizes traditional bookkeeping relationships.\n\nDecimal targets small businesses with $500,000 to $10 million in annual revenue that need accurate, timely books and periodic financial guidance but are not yet ready for a full-time accounting hire or a CFO-level engagement. The company operates as a fully remote team and serves clients across the United States in industries including professional services, e-commerce, retail, and service businesses. Decimal competes with Bench, Pilot, and Botkeeper in the technology-enabled bookkeeping market, differentiating on its dedicated team model, the quality of its software-plus-human integration, and its Midwestern operational roots that keep its cost structure competitive.

Full profile

AI Visibility Head-to-Head

35
Overall Score
18
#1
Category Rank
#1
71
AI Consensus
84
up
Trend
up
38
ChatGPT
21
26
Perplexity
17
35
Gemini
23
33
Claude
18
37
Grok
22

Capabilities & Ecosystem

Capabilities

Only Gopuff
Delivery
Only Decimal
Tech-Enabled Bookkeeping

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