Side-by-side comparison of AI visibility scores, market position, and capabilities
Fast-rising U.S. sportsbook reaching ~8.3% GGR market share mid-2025; $178M NY revenue FY2025 (+100% YoY). Backed by Michael Rubin's Fanatics Inc.
Fanatics Betting & Gaming is the sports betting and online casino arm of Fanatics, Inc., the licensed sports merchandise and trading card giant founded by Michael Rubin. Fanatics entered sports betting in 2023 by acquiring the U.S. assets of PointsBet for approximately $150M, instantly gaining multi-state licenses and an operational sportsbook platform. The brand launched consumer-facing sportsbooks across 20+ states, leveraging Fanatics' database of 95+ million sports merchandise customers as a differentiated acquisition channel.\n\nFanatics Betting's competitive moat lies in its ecosystem integration: loyalty points earned on Fanatics merchandise, collectibles, and ticketing can be used on the sportsbook, creating cross-category engagement unique among sports betting operators. Its FanCash rewards program bridges physical and digital sports commerce. The company is investing heavily in technology, user experience, and promotional marketing, running at a significant near-term loss as it builds market share.\n\nFanatics Betting reached approximately 8.3% of U.S. sports betting gross gaming revenue in mid-2025, positioning itself for a podium finish behind FanDuel and DraftKings. In New York, Fanatics generated $178.8M in revenue during FY2025—essentially doubling its 2024 performance. CEO Michael Rubin has projected that sports betting could account for 40% of Fanatics' total profits by 2027. The company projects net losses of ~$300M in 2025 and ~$150M in 2026 before reaching profitability.
Indoor vertical farming company using AI-optimized growing systems. San Francisco, CA. Raised $940M+ including $400M from SoftBank. Partners with Walmart for US farms.
Plenty is a San Francisco-based indoor vertical farming company that uses AI, machine learning, and robotics to grow leafy greens and other produce in controlled indoor environments. The company has raised over $940 million from investors including SoftBank Vision Fund, which invested $200 million in 2017, and has positioned itself as the technology leader in data-driven indoor agriculture.\n\nPlenty's farms use precisely controlled light, temperature, humidity, and nutrient conditions to grow crops that are free from pesticides, use 99% less land, and consume significantly less water than conventional field agriculture. The company's AI systems continuously optimize growing conditions based on sensor data, learning to improve yields and quality across crops and growing cycles.\n\nIn 2022, Plenty announced a landmark partnership with Walmart to supply leafy greens from a new large-scale facility in Compton, California. This partnership provided both a major commercial anchor and significant additional funding from Walmart, validating Plenty's technology and business model at scale. The company also operates a dedicated strawberry R&D partnership with Driscoll's, the world's largest berry company, demonstrating the platform's potential beyond leafy greens.
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