Equifax vs Hey Telo

Side-by-side comparison of AI visibility scores, market position, and capabilities

Equifax leads in AI visibility (69 vs 35)

Equifax

LeaderManufacturing

Enterprise

Atlanta credit bureau and employment verification (NYSE: EFX) ~$5.7B FY2024 revenue (+7%); The Work Number 650M employee records, EFX Cloud transformation post-2017 breach, competing with TransUnion and Experian.

AI VisibilityBeta
Overall Score
B69
Category Rank
#139 of 290
AI Consensus
73%
Trend
stable
Per Platform
ChatGPT
64
Perplexity
72
Gemini
75

About

Equifax Inc. is an Atlanta, Georgia-based global data, analytics, and technology company — publicly traded on the New York Stock Exchange (NYSE: EFX) as an S&P 500 Financials component — providing credit information (consumer and commercial credit reports, scores), employment and income verification, fraud prevention, and analytics through three business units: Workforce Solutions (The Work Number — employment and income verification database with 650 million employee records), US Information Solutions (USIS — US consumer and commercial credit reports and analytics), and International (credit bureaus in 24 countries) through approximately 14,000 employees. In fiscal year 2024, Equifax reported revenues of approximately $5.7 billion (+7% year-over-year) driven by Workforce Solutions' non-mortgage verification revenue growth (tenant screening, auto lending, government social services verification) offsetting continued weakness in mortgage origination verification volumes (lower mortgage market activity reducing income verification demand from mortgage lenders). CEO Mark Begor has rebuilt Equifax after the transformational 2017 data breach (exposing 147 million Americans' SSNs, birthdates, and credit information — the largest US data breach at the time, resulting in $1.38 billion FTC settlement, massive security investment, and significant reputational damage) through the $1.5 billion "EFX2020" technology transformation (rebuilding all Equifax systems on cloud-native AWS infrastructure) that modernized Equifax's data security, analytics capabilities, and product development velocity. The EFX Cloud infrastructure (completed in 2022) enables Equifax to launch new data products within weeks rather than years — creating competitive differentiation versus legacy systems maintained by TransUnion and Experian.

Full profile

Hey Telo

EmergingHome Services

General

German craftsman AI voice agent answering calls and scheduling 24/7 for 1M+ Handwerk businesses; YC-backed targeting phone automation for HVAC, plumbing, and electrical trades in Germany.

AI VisibilityBeta
Overall Score
D35
Category Rank
#608 of 1167
AI Consensus
73%
Trend
stable
Per Platform
ChatGPT
30
Perplexity
27
Gemini
30

About

Hey Telo is a Berlin-based AI voice agent company building phone-answering and administrative automation specifically for Germany's 1 million+ independent craftsman businesses (Handwerksbetriebe) — HVAC technicians, plumbers, electricians, carpenters, and other skilled trades — who lose significant revenue daily to unanswered calls and administrative burden. A Y Combinator-backed startup, Hey Telo provides voice AI agents that answer calls professionally 24/7, schedule appointments, and provide quotes while the craftsman is on-site working.

Full profile

AI Visibility Head-to-Head

69
Overall Score
35
#139
Category Rank
#608
73
AI Consensus
73
stable
Trend
stable
64
ChatGPT
30
72
Perplexity
27
75
Gemini
30
72
Claude
32
75
Grok
39

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