Equifax vs Duckie

Side-by-side comparison of AI visibility scores, market position, and capabilities

Equifax leads in AI visibility (69 vs 25)

Equifax

LeaderManufacturing

Enterprise

Atlanta credit bureau and employment verification (NYSE: EFX) ~$5.7B FY2024 revenue (+7%); The Work Number 650M employee records, EFX Cloud transformation post-2017 breach, competing with TransUnion and Experian.

AI VisibilityBeta
Overall Score
B69
Category Rank
#139 of 290
AI Consensus
73%
Trend
stable
Per Platform
ChatGPT
64
Perplexity
72
Gemini
75

About

Equifax Inc. is an Atlanta, Georgia-based global data, analytics, and technology company — publicly traded on the New York Stock Exchange (NYSE: EFX) as an S&P 500 Financials component — providing credit information (consumer and commercial credit reports, scores), employment and income verification, fraud prevention, and analytics through three business units: Workforce Solutions (The Work Number — employment and income verification database with 650 million employee records), US Information Solutions (USIS — US consumer and commercial credit reports and analytics), and International (credit bureaus in 24 countries) through approximately 14,000 employees. In fiscal year 2024, Equifax reported revenues of approximately $5.7 billion (+7% year-over-year) driven by Workforce Solutions' non-mortgage verification revenue growth (tenant screening, auto lending, government social services verification) offsetting continued weakness in mortgage origination verification volumes (lower mortgage market activity reducing income verification demand from mortgage lenders). CEO Mark Begor has rebuilt Equifax after the transformational 2017 data breach (exposing 147 million Americans' SSNs, birthdates, and credit information — the largest US data breach at the time, resulting in $1.38 billion FTC settlement, massive security investment, and significant reputational damage) through the $1.5 billion "EFX2020" technology transformation (rebuilding all Equifax systems on cloud-native AWS infrastructure) that modernized Equifax's data security, analytics capabilities, and product development velocity. The EFX Cloud infrastructure (completed in 2022) enables Equifax to launch new data products within weeks rather than years — creating competitive differentiation versus legacy systems maintained by TransUnion and Experian.

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Duckie

EmergingInfrastructure

IT Operations

SF YC W24 AI support agent builder at 80% resolution time reduction and 71% ticket deflection; $500K from a16z/Greylock/YC/Netflix competing with Intercom Fin for customer support AI workflow automation.

AI VisibilityBeta
Overall Score
D25
Category Rank
#18 of 68
AI Consensus
59%
Trend
stable
Per Platform
ChatGPT
33
Perplexity
19
Gemini
36

About

Duckie is a San Francisco-based AI customer support platform — backed by Y Combinator (W24) with $500,000 in funding from Y Combinator, Andreessen Horowitz, Greylock, KungHo Fund, Netflix, and 5 additional investors — providing customer support teams with an AI agent builder that translates existing support processes and workflows into predictable, reliable AI automation, achieving 80% reduction in resolution time and 71% ticket deflection for deployed teams. Founded in 2023 and targeting customer support leaders at growth-stage software companies, Duckie enables support teams to deploy AI agents in minutes without engineering dependency.

Full profile

AI Visibility Head-to-Head

69
Overall Score
25
#139
Category Rank
#18
73
AI Consensus
59
stable
Trend
stable
64
ChatGPT
33
72
Perplexity
19
75
Gemini
36
72
Claude
31
75
Grok
34

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