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Pioneering the integration of NFC technology and NFTs into physical products to revolutionize consumer experiences

Innovation

Partnering with artists, athletes, cultural institutions, and brands to co-create meaningful products and experiences

Collaboration

Providing instant product authentication and transparent sustainability information through embedded technology

Authenticity

Combining premium materials like Italian leather with meticulous design and attention to detail

Craftsmanship

Endstate creates limited-edition sneakers and apparel that merge physical and digital ownership through NFC technology and NFTs, partnering with cultural institutions, artists, and brands to deliver exclusive experiences.

Bennett Collen

CEO & Co-Founder

Stephanie Howard

COO & Co-Founder

Limited-edition sneakers featuring embedded NFC chips in the tongue that connect to NFTs. Tapping with a smartphone unlocks exclusive content, product authentication, sustainability information, and access to special events without requiring an app.

NFC-Enabled Sneakers

Collaborative sneaker and apparel collections with cultural institutions like Museum of Fine Arts Boston, translating exhibition themes and artworks into wearable products with digital experiences. Collections have included 'Hallyu! The Korean Wave' and Van Gogh exhibitions.

Museum Collections

Ultra-limited sneaker releases for special events like Kentucky Derby 150th Anniversary, featuring premium materials like Italian leather, custom packaging, and numbered editions with exclusive digital content.

Limited Edition Commemoratives

Partnerships with renowned designers like Payal Singhal to create luxury sneakers that blend diverse cultural influences, featuring premium materials, laser-etched details, and asymmetric design elements.

Designer Collaborations

White-label technology platform enabling brands, athletes, and artists to launch their own NFC-embedded physical products linked to branded digital experiences, NFTs, and exclusive content.

Powered By Endstate Platform

Co-created products with artists, athletes, and cultural figures that tell authentic stories through physical sneakers paired with digital twins, including projects like the Red Bandanna Sneaker with Alison Crowther.

Cultural Collaborations

MFA Boston announced partnership with Endstate to create custom NFC-enabled apparel featuring works from the 'Van Gogh: The Roulin Family Portraits' exhibition, merging fashion with technology to provide unique art experiences.

Museum of Fine Arts Boston Partners with Endstate for Van Gogh Exhibition Collection

Renowned Indian designer Payal Singhal partnered with Endstate for her first international collaboration, creating limited-edition luxury sneakers that blend Eastern and Western influences with NFC technology and asymmetric design elements.

Payal Singhal Launches First International Footwear Collaboration with Endstate

Endstate partnered with Museum of Fine Arts Boston to create NFC-chipped sneakers with Vibram outsoles, T-shirts, and sweatshirts for 'Hallyu! The Korean Wave' exhibition, inspired by contemporary and historical Korean artworks.

Endstate Creates NFC-Chipped Sneakers for MFA Boston Korean Wave Exhibition

Endstate released an ultra-limited commemorative sneaker for the Kentucky Derby's 150th running, with only 150 individually numbered pairs in Italian leather featuring gold raised logo and custom commemorative packaging.

Kentucky Derby Museum Partners with Endstate for 150th Anniversary Sneaker

Endstate announced collaboration with multicultural retailer BAIT Inc. and Marvel Entertainment for a Spider-Man 2 video game activation, expanding into gaming and entertainment partnerships with NFC-enabled products.

Endstate and BAIT Partner with Marvel for Spider-Man 2 Activation

Endstate announced reaching $7.58 million in total funding from investors including Accomplice VC, Archetype Fund, Castle Island Ventures, and Permit Ventures to expand its 'Powered By Endstate' platform enabling brands to create NFC-embedded products.

Endstate Raises $7.58M to Scale Phygital Product Platform

Highsnobiety featured Endstate's innovative approach to merging physical sneakers with NFTs, highlighting how the company's NFC technology provides real utility through authentication, exclusive content, and event access rather than purely speculative digital assets.

What's the Point of Sneaker NFTs? Endstate Has the Answer

Thoughts on new reward system in Endstate matrix

My Thoughts on New Endstate Matrix Rewards and Achievements

Endstate Matrix

How Many Points Did You Get on Endstate Matrix?

Just Finished Endstate Matrix

Endstate Matrix results and opinion

Endstate Matrix Season 1 177278 9 Teams

ENDSTATE MATRIX DONE!

WutheringWaves

WutheringWavesGuide

TAT TECHNOLOGIES LTD

Bennett Collen and Stephanie Howard founded Endstate in Boston to create the future of product ownership by merging physical sneakers with digital NFT experiences.

Company Founded

Completed first funding round raising $4.24 million from investors including Castle Island Ventures, Archetype, and CMS Holdings to develop NFC-enabled sneaker technology.

Seed Funding - $4.24M

Launched first collection of NFC-chipped sneakers with embedded NFTs, introducing phygital product ownership to the market.

First Product Launch

Acquired Blanksoles, a footwear brand innovating at the intersection of physical and digital goods, expanding product capabilities and technology.

Blanksoles Acquisition

Partnered with Museum of Fine Arts Boston to create NFC-enabled sneakers and apparel for 'Hallyu! The Korean Wave' exhibition, merging fashion with cultural storytelling.

MFA Boston 'Hallyu' Collection Launch

Released limited-edition commemorative sneaker for Kentucky Derby's 150th running, with only 150 numbered pairs in Italian leather featuring gold raised print.

Kentucky Derby 150th Anniversary

Launched first international collaboration with renowned Indian designer Payal Singhal, creating luxury sneakers blending Eastern and Western design influences.

Payal Singhal Collaboration

Partnered with BAIT Inc. and Marvel for Spider-Man 2 video game activation, expanding into gaming and entertainment collaborations.

BAIT x Marvel Spider-Man Collaboration

Raised additional funding to reach total of $7.58 million from investors including Accomplice VC, Archetype Fund, Castle Island Ventures, and Permit Ventures.

Additional Funding Round

Partnered with Museum of Fine Arts Boston for 'Van Gogh: The Roulin Family Portraits' exhibition, creating NFC-enabled apparel featuring selected Van Gogh works.

MFA Boston Van Gogh Collection

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