Side-by-side comparison of AI visibility scores, market position, and capabilities
NYC residential sale-leaseback fintech permanently closed December 2024; $127M raised ($28M Northwestern Mutual Series D Feb 2024) before state AG enforcement actions in Michigan/Massachusetts and consumer lawsuits across 5 states led to closure.
EasyKnock was a New York City-based residential sale-leaseback fintech company — having raised $127 million in total venture funding over 9 rounds including a $28 million Series D led by Northwestern Mutual in February 2024 — that permanently closed in December 2024 following regulatory enforcement actions and consumer litigation. Founded in 2016 by CEO Jarred Kessler and Ben Black, EasyKnock pioneered the residential sale-leaseback model in the United States, allowing homeowners to sell their property to EasyKnock for immediate liquidity while remaining as tenants in their home — targeting homeowners seeking to access equity without moving, those facing potential foreclosure, or property owners seeking capital for investments.
Value-positioned RTD iced tea from PepsiCo-Unilever joint venture; bold flavors at accessible prices in convenience stores competing with AriZona in mainstream tea.
Brisk is a functional beverage brand offering ready-to-drink iced tea and juice drinks, jointly owned by PepsiCo and Unilever under the Lipton brand partnership. Launched in the 1990s, Brisk positioned itself as a bold, value-priced iced tea targeting younger consumers who wanted flavorful, refreshing beverages at affordable prices — often sold in large cans and bottles that delivered more volume at lower per-ounce costs than premium tea brands. The brand's irreverent advertising featuring clay-animated celebrities became culturally memorable.
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