Earthly vs Plenty

Side-by-side comparison of AI visibility scores, market position, and capabilities

Earthly

EmergingDeveloper Tools

Build Automation

Open-source build automation tool that runs builds in containers for reproducibility across local and CI environments.

About

Earthly is an open-source build automation framework that runs build steps inside containers, ensuring that builds produce identical results on developer laptops and in CI systems regardless of the underlying environment. Earthly's Earthfile syntax combines familiar concepts from Dockerfile and Makefile, making it approachable to teams already using containers without requiring deep build system expertise. The containerized execution model eliminates the classic "works on my machine" problem by ensuring every dependency is pinned and every environment is identical. Earthly supports parallel execution of independent build targets and efficient layer caching to minimize build time. The company offers Earthly Satellites, a managed remote build service, for teams that need consistent build performance in CI. Founded in 2020 with backing from Uncork Capital and 468 Capital, Earthly has gained adoption among developer teams frustrated with the complexity of existing CI systems and the inconsistency of language-specific build tools. It competes with Bazel, Make, and language-specific build systems in the reproducible build market.

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Plenty

LeaderAgTech & Precision Agriculture Technology

Indoor Vertical Farming

Indoor vertical farming company using AI-optimized growing systems. San Francisco, CA. Raised $940M+ including $400M from SoftBank. Partners with Walmart for US farms.

About

Plenty is a San Francisco-based indoor vertical farming company that uses AI, machine learning, and robotics to grow leafy greens and other produce in controlled indoor environments. The company has raised over $940 million from investors including SoftBank Vision Fund, which invested $200 million in 2017, and has positioned itself as the technology leader in data-driven indoor agriculture.\n\nPlenty's farms use precisely controlled light, temperature, humidity, and nutrient conditions to grow crops that are free from pesticides, use 99% less land, and consume significantly less water than conventional field agriculture. The company's AI systems continuously optimize growing conditions based on sensor data, learning to improve yields and quality across crops and growing cycles.\n\nIn 2022, Plenty announced a landmark partnership with Walmart to supply leafy greens from a new large-scale facility in Compton, California. This partnership provided both a major commercial anchor and significant additional funding from Walmart, validating Plenty's technology and business model at scale. The company also operates a dedicated strawberry R&D partnership with Driscoll's, the world's largest berry company, demonstrating the platform's potential beyond leafy greens.

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