Side-by-side comparison of AI visibility scores, market position, and capabilities
EA's sports games division producing EA Sports FC, Madden NFL, and College Football 25; Ultimate Team card pack monetization generating recurring revenue within Electronic Arts' portfolio.
EA Sports is the sports games division of Electronic Arts (NASDAQ: EA) — producing the world's most-played sports video game franchises including EA Sports FC (formerly FIFA, after the FIFA license dispute led to rebranding in 2023), Madden NFL, NBA Live (currently inactive), NHL, UFC, PGA Tour, and College Football. As one of EA's most commercially significant business units, EA Sports generates billions in annual revenue driven largely by the Ultimate Team (FUT) in-game card pack mechanic that has become the dominant monetization model for sports games and generates significant recurring revenue.
Llama 4 open-source model (Scout, Maverick, Behemoth) released March 2026; Meta AI assistant deployed to 700M+ users across WhatsApp, Instagram, Facebook. FAIR research driving multimodal AI advances; $35B AI capex in 2025.
Meta Platforms is a Menlo Park, California-based technology conglomerate operating the world's most widely used social media ecosystem — Facebook (3+ billion monthly active users), Instagram (2+ billion MAU), WhatsApp (2.8+ billion MAU), and Threads (launched 2023) — while investing heavily in virtual reality hardware (Meta Quest), augmented reality glasses (Meta Ray-Ban, Orion AR glasses in development), and AI research (Llama open-source model family). Listed on NASDAQ (NASDAQ: META), Meta generated $164.5 billion in revenue in fiscal year 2024 and employs approximately 74,000 people globally.
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