Duffel vs Shopify

Side-by-side comparison of AI visibility scores, market position, and capabilities

Shopify leads in AI visibility (86 vs 32)

Duffel

EmergingTravel Tech

Travel API Platform

Airline booking API enabling businesses to embed direct flight search, booking, and ancillary sales into their own products with modern developer tooling.

AI VisibilityBeta
Overall Score
D32
Category Rank
#1 of 1
AI Consensus
78%
Trend
up
Per Platform
ChatGPT
38
Perplexity
33
Gemini
28

About

Duffel is a London-based travel technology company that provides a developer-friendly API for embedding airline flight search, booking, and ancillary product sales — such as seat selection, baggage, and cancellation protection — directly into any application or website without requiring GDS contracts or legacy ATPCO certification. The platform connects directly to airline reservation systems via NDC (New Distribution Capability) and traditional GDS channels, enabling businesses to access live flight inventory and fares with a single modern REST API. Duffel's comprehensive SDK for JavaScript, Python, Ruby, and PHP reduces the engineering time required to build flight booking capabilities from months to days, lowering the barrier for fintech companies, neobanks, super-apps, and travel startups to offer flight booking as part of a broader product. The platform handles payment processing, ticketing, and post-booking management including cancellations and exchanges, abstracting the complexity of airline commerce rules. Duffel makes money by taking a fee per booking rather than charging seat or subscription fees. Founded in 2017 by former Deliveroo and Google engineers, Duffel raised over $100M from investors including Benchmark, Index Ventures, and Avid Ventures.

Full profile

Shopify

LeaderE-commerce

E-commerce Platform

NYSE: SHOP e-commerce platform at $8.88B FY2024 revenue with $292.28B GMV across 4.82M stores; Black Friday $11.5B processing competing with WooCommerce and BigCommerce for small-to-enterprise direct-to-consumer commerce.

AI VisibilityBeta
Overall Score
A86
Category Rank
#1 of 3
AI Consensus
71%
Trend
stable
Per Platform
ChatGPT
84
Perplexity
89
Gemini
91

About

Shopify Inc. is an Ottawa, Canada-based e-commerce platform — listed on NYSE (NYSE: SHOP) — providing 4.82+ million active merchant stores of all sizes (from solo entrepreneurs to enterprise brands) with tools for online store creation, multi-channel selling (web, mobile, social, in-person), payment processing (Shopify Payments, Shop Pay), inventory management, fulfillment, and marketing analytics, generating $8.88 billion in revenue in fiscal year 2024 (+26% year-over-year) with $292.28 billion in gross merchandise volume (GMV, +24%) and 875+ million customers who have purchased from Shopify merchant stores. Founded in 2006 by Tobias Lütke, Daniel Weinand, and Scott Lake (started as a snowboard equipment store, pivoted to become the platform), Shopify has become the operating system for independent commerce — the default e-commerce infrastructure for the direct-to-consumer brand economy.

Full profile

AI Visibility Head-to-Head

32
Overall Score
86
#1
Category Rank
#1
78
AI Consensus
71
up
Trend
stable
38
ChatGPT
84
33
Perplexity
89
28
Gemini
91
32
Claude
79
32
Grok
88

Track AI Visibility in Real Time

Monitor how your brand performs across ChatGPT, Gemini, Perplexity, Claude, and Grok daily.