Califia Farms vs Hey Telo

About

Califia Farms is a California-based plant-based beverage company producing oat milk, almond milk, cold brew coffee, dairy-free creamers, and protein shakes — sold in distinctive curved bottles inspired by the California landscape and Californian gold rush heritage. Founded in 2010 by Greg Steltenpohl in Bakersfield, California, Califia Farms raised approximately $380 million from investors including QIA (Qatar Investment Authority), Temasek, and other investors, becoming one of the best-funded plant-based beverage companies before facing financial challenges in 2023-2024.\n\nCalifia Farms' product portfolio centers on barista-quality oat milk creamers (the Oat Barista Blend became a staple in specialty coffee shops), shelf-stable almond milk, refrigerated dairy-free creamers in 40+ flavors, and cold brew coffee beverages. The brand's distinctive bottle design and premium positioning attracted health-conscious consumers and coffee professionals. Califia built significant foodservice distribution alongside retail, supplying plant-based milk alternatives to independent coffee shops and chains.\n\nIn 2025, Califia Farms navigates the challenging plant-based food and beverage market after the broader category experienced significant growth during 2019-2022 followed by sales deceleration as consumers returned to dairy in some segments. The company has focused on its profitable core products (oat milk barista, flavored creamers) and rightsized operations after earlier overexpansion. Califia competes with Oatly, Silk (Danone), Ripple Foods, and private label plant-based milks for retail and foodservice shelf space. The 2025 strategy focuses on maintaining premium coffee shop and retail placement, growing the barista product segment, and returning to profitability after the industry-wide plant-based correction.