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"Once consumers download the dedicated app, they can point their phones at any Jack Daniel’s
Tennessee Whiskey bottle (from 50mL to 1.75L) to uncover the animations, voice overs, and all the
stories t

By downloading this video, you state you’re of legal drinking age in the country in which you reside.

Travel along winding roads past thoroughbred farms and venture down into the valley, where you wi

Access your Brown-Forman Employees Credit Union Mobile accounts 24/7 from anywhere with Brown-Forman ECU Mobile Banking.. It's Fast, Secure, and Free for all Brown-Forman ECU members who are enrolled 

Upholding the highest ethical standards in all business dealings, built on the founder's commitment to transparency and quality established in 1870 with sealed bottles guaranteeing bourbon quality.

Integrity

Treating all stakeholders—consumers, employees, business partners, and communities—with dignity and consideration, recognizing the value each brings to the company's success.

Respect

Building and maintaining trust through consistent actions, transparent communication, and delivering on commitments, reflecting the consumer trust George Garvin Brown established with sealed bottles.

Trust

Fostering collaboration across 5,600 employees globally, leveraging diverse perspectives and expertise to build brands and serve consumers in over 170 countries worldwide.

Teamwork

Pursuing the highest standards in craftsmanship, brand building, and business operations, maintaining the quality commitment that has defined Brown-Forman for 155 years.

Excellence

Brown-Forman Corporation is one of the largest American-owned spirits and wine companies, known globally for iconic brands including Jack Daniel's Tennessee Whiskey, Woodford Reserve Bourbon, and Old Forester. Founded in 1870 and headquartered in Louisville, Kentucky, the family-controlled company operates in over 170 countries worldwide.

Lawson E. Whiting

President & Chief Executive Officer

Jane C. Morreau

Executive Vice President & Chief Financial Officer

Matthew E. Hamel

Executive Vice President, General Counsel & Secretary

Marshall B. Farrer

Executive Vice President & Chief Strategic Growth Officer

Diane Nguyen

Chief People, Places, and Communications Officer

Mark Bacon

Managing Director, Jack Daniel's Brands

Mia Simpson Culp

Managing Director, Woodford Reserve and Old Forester

Brown-Forman Corporation is an American family-controlled publicly traded company, one of the largest in the spirits and wine business. Based in Louisville, Kentucky, it manufactures several well-known brands throughout the world, including Jack Daniel's, Old Forester, Woodford Reserve, GlenDronach, BenRiach, Glenglassaugh, Herradura, Korbel, and Chambord. Brown-Forman also owned Southern Comfort and Tuaca before selling them off in 2016. As of fiscal 2024, Brown-Forman had gross sales of $5.32 billion and net sales of $4.178 billion. The roughly 40 members of the Brown family, cousins who are descendants of founder George Garvin Brown, control more than 70% of the voting shares and in 2016 had a net worth of $12.3 billion.

https://en.wikipedia.org/wiki/Brown-Forman

American-owned spirit and wine producer and distributor

The world's best-selling American whiskey including Jack Daniel's Old No. 7 Tennessee Whiskey, Tennessee Honey, Tennessee Fire, Tennessee Apple, Gentleman Jack, Jack Daniel's Single Barrel, and Jack Daniel's Ready-to-Drink products. Jack Daniel's is produced at the distillery in Lynchburg, Tennessee, acquired by Brown-Forman in 1956.

Jack Daniel's Family of Brands

Super-premium Kentucky straight bourbon whiskey crafted in small batches at the historic Woodford Reserve Distillery. Known for its rich flavor profile and artisanal production methods, Woodford Reserve has become one of the leading premium bourbon brands globally.

Woodford Reserve Bourbon

Brown-Forman's founding brand established in 1870, Old Forester is the first bourbon sold exclusively in sealed bottles and the longest continuously-produced bourbon in America. The brand represents Brown-Forman's heritage and George Garvin Brown's commitment to quality and consumer protection.

Old Forester Bourbon

Premium and super-premium tequila brands from Mexico, with Herradura representing the ultra-premium segment and el Jimador serving the premium tequila market. These brands establish Brown-Forman's presence in the fast-growing tequila category.

Herradura and el Jimador Tequilas

Premium single malt Scotch whiskies including The GlenDronach, Benriach, and Glenglassaugh, acquired through the 2016 purchase of The BenRiach Distillery Company. These brands represent Brown-Forman's first fully-owned Scotch whisky distilleries.

Scotch Whisky Portfolio

Diverse portfolio including Slane Irish Whiskey, Fords Gin, Gin Mare Spanish gin, Chambord French liqueur, and Diplomático Venezuelan rum, offering consumers premium options across multiple spirit categories and serving occasions.

Specialty Spirits Collection

California wine brands Korbel (known for champagne-method sparkling wines) and Sonoma-Cutrer (premium Chardonnay and Pinot Noir), providing Brown-Forman with presence in the premium wine segment alongside its spirits portfolio.

Wine Brands

Jack Daniel's Ready-to-Drink cocktails and New Mix products, capitalizing on growing consumer demand for convenient, premium pre-mixed cocktails while extending the Jack Daniel's brand into new consumption occasions.

Ready-to-Drink Products

Brown-Forman completed the most significant transformation of its U.S. distribution network in over 60 years, ending its exclusive relationship with Republic National Distributing Company (RNDC) and establishing new distribution partnerships across the country. The restructuring affects how Jack Daniel's and the company's other brands reach retailers and consumers throughout the United States.

Brown-Forman Completes Major U.S. Distribution Network Overhaul

Following President Trump's implementation of 25% tariffs on Canadian imports, Canadian provincial liquor control boards pulled American-made spirits including Jack Daniel's from shelves. Brown-Forman CEO Lawson Whiting called this 'worse than a tariff' because 'it's literally taking your sales away.' The company has nearly $1 billion in annual revenue from American alcoholic beverages in Canada, though Canada represents just 1% of total sales.

Canadian Provinces Pull Brown-Forman Products in Trade Dispute

Brown-Forman announced it would increase its indicated annual cash dividend from $0.8712 per share to $0.9060 per share, marking the 41st consecutive year of dividend increases. The dividend is payable January 2, 2025, to stockholders of record on December 6, 2024, demonstrating the company's ongoing commitment to returning value to shareholders despite market challenges.

Brown-Forman Increases Dividend for 41st Consecutive Year

Brown-Forman announced that Diane Nguyen, with 16 years of tenure at the company, was appointed as Chief People, Places, and Communications Officer, joining the executive leadership team. Nguyen replaces Kirsten Hawley, who retired from her role as Senior Vice President, Chief Human Resources and Corporate Communications Officer after years of service.

Brown-Forman Announces Executive Leadership Change

Brown-Forman reported fiscal 2024 (ended April 30) net sales of $4.2 billion, down 1% from the prior year, but demonstrated strong profitability improvement with operating income increasing 25% to $1.4 billion and diluted earnings per share rising 32% to $2.14. The company navigated challenging market conditions while improving margins and operational efficiency.

Brown-Forman Reports Fiscal 2024 Results with Improved Profitability

For the third consecutive year, Brown-Forman was named one of the 2024 World's Most Ethical Companies by Ethisphere Institute. The recognition, based on assessment of over 240 proof points covering culture of ethics, ESG practices, compliance programs, and diversity initiatives, highlights Brown-Forman's commitment to operating with integrity across its global operations in 170+ countries.

Brown-Forman Named One of 2024 World's Most Ethical Companies

Brown-Forman announced new global marketing leadership for its American Whiskey brands effective March 1, 2024. Mark Bacon was named Managing Director of Jack Daniel's Brands, and Mia Simpson Culp was named Managing Director for Woodford Reserve and Old Forester. The appointments strengthen marketing leadership for the company's flagship bourbon and Tennessee whiskey portfolio.

Brown-Forman Announces American Whiskey Marketing Leadership Changes

FORMFACTOR INC

George Garvin Brown and his partner George Forman founded Brown-Forman in Louisville, Kentucky, revolutionizing the bourbon industry by selling Old Forester exclusively in sealed glass bottles with quality guarantees, protecting consumers from adulteration.

Brown-Forman Founded in Louisville

Brown-Forman went public with an initial public offering on the New York Stock Exchange valued at approximately $2.5 million, becoming one of the first spirits companies to offer public shares while maintaining family control through dual-class stock structure.

Initial Public Offering on NYSE

Brown-Forman purchased the Jack Daniel distillery in Lynchburg, Tennessee, acquiring what would become the world's best-selling American whiskey and the cornerstone of the company's global growth strategy for decades to come.

Acquired Jack Daniel's Distillery

Brown-Forman merged with Poe & Associates, expanding its distribution capabilities and market presence as part of its growth strategy in the increasingly competitive spirits industry.

Merged with Poe & Associates

Brown-Forman purchased The BenRiach Distillery Company Limited for approximately £285 million, acquiring its first fully-owned Scotch whisky brands: Benriach, GlenDronach, and Glenglassaugh distilleries, marking expansion into the premium Scotch category.

Acquired BenRiach Distillery Company

Brown-Forman sold the Early Times and Canadian Mist brands to Sazerac Company as part of portfolio optimization strategy, focusing resources on premium and super-premium brands with stronger growth potential.

Sold Early Times and Canadian Mist Brands

Brown-Forman launched a comprehensive 2030 Sustainability Strategy aligned with UN climate science and the 1.5°C scenario, committing to reduce greenhouse gas emissions, make all primary packaging recyclable or reusable, and implement renewable energy across operations.

Established 2030 Sustainability Strategy

Brown-Forman announced the sale of Finlandia vodka to The Coca-Cola Hellenic Bottling Company for $220 million, further refining its portfolio to focus on core American whiskey, bourbon, tequila, and Scotch brands.

Sold Finlandia Vodka Brand

Brown-Forman announced it would reduce its global workforce by 12%, approximately 650 employees, as part of cost-cutting measures responding to challenging market conditions including trade tensions and shifting consumer preferences.

Layoffs Announced Amid Cost-Cutting

Brown-Forman named Mark Bacon as Managing Director for Jack Daniel's Brands and Mia Simpson Culp as Managing Director for Woodford Reserve and Old Forester, effective March 1, 2024, strengthening marketing leadership for flagship American whiskey portfolio.

Announced American Whiskey Marketing Leadership

Brown-Forman was named one of the 2024 World's Most Ethical Companies by Ethisphere for the third consecutive year, recognizing its culture of ethics, ESG practices, compliance program, and diversity, equity, and inclusion initiatives.

Named World's Most Ethical Company

Brown-Forman reported fiscal 2024 net sales of $4.2 billion (down 1% from prior year), but operating income increased 25% to $1.4 billion and diluted earnings per share rose 32% to $2.14, demonstrating improved profitability despite revenue challenges.

Reported Fiscal 2024 Financial Results

Brown-Forman announced Diane Nguyen would join the executive leadership team as Chief People, Places, and Communications Officer after 16 years with the company, replacing retiring SVP Kirsten Hawley.

Executive Leadership Change Announced

Brown-Forman raised its indicated annual cash dividend from $0.8712 per share to $0.9060 per share, marking the 41st consecutive year of dividend increases and reinforcing its commitment to long-term shareholder value creation.

Increased Dividend for 41st Consecutive Year

Brown-Forman completed its largest distribution network transformation in over 60 years, ending its exclusive relationship with RNDC and establishing new distribution partnerships across the United States, fundamentally reshaping how its products reach consumers.

Completed Major U.S. Distribution Overhaul

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