24 Hour Fitness vs Academy Sports

Side-by-side comparison of AI visibility scores, market position, and capabilities

Academy Sports leads in AI visibility (81 vs 67)

24 Hour Fitness

ChallengerFitness & Wellness

Gym

Mid-market fitness chain with 280 locations after 2020 bankruptcy restructuring; 24/7 gym access with pools and group fitness competing with Planet Fitness and LA Fitness in Western US.

AI VisibilityBeta
Overall Score
B67
Category Rank
#6 of 6
AI Consensus
62%
Trend
down
Per Platform
ChatGPT
66
Perplexity
77
Gemini
75

About

24 Hour Fitness is an American fitness club chain operating approximately 280 gyms across the US — providing members with 24/7 access to cardio and strength equipment, group fitness classes, swimming pools (at select locations), and personal training services at mid-market membership pricing. Founded in 1983 by Mark Mastrov in San Leandro, California, 24 Hour Fitness has undergone significant restructuring — the company filed for Chapter 11 bankruptcy in 2020 during COVID-19 (closing approximately 130 locations permanently) and emerged as a leaner operation, currently controlled by private equity.\n\n24 Hour Fitness offers multiple club types: Active (standard gym with cardio and strength), Sport (adds pools and basketball courts), and Ultra Sport (largest format with full amenities). The 24-hour access model serves shift workers, early-morning exercisers, and night owls who can't access gym facilities during conventional hours. Membership pricing ranges from $30-60/month depending on access tier and location, positioning it above Planet Fitness but below boutique fitness concepts.\n\nIn 2025, 24 Hour Fitness competes with LA Fitness, Planet Fitness (the dominant low-cost gym), Gold's Gym, Crunch Fitness, and regional fitness chains for gym membership market share. The company's post-bankruptcy footprint is concentrated in California, Texas, and other Western states where it retains significant presence. The recovery strategy focuses on club quality improvements at retained locations (new equipment upgrades, facility renovations), digital fitness integration (app for class booking and member engagement), and stabilizing membership rates at pre-pandemic levels. Competition from boutique fitness (ClassPass, SoulCycle, OrangeTheory) continues to pressure traditional gym retention.

Full profile

Academy Sports

LeaderSporting Goods & Outdoor

Sporting Goods

NASDAQ-listed southern US sporting goods retailer (ASO) with $6B revenue and 270+ stores; hunting/firearms business differentiates from Dick's Sporting Goods in southern markets.

AI VisibilityBeta
Overall Score
A81
Category Rank
#2 of 4
AI Consensus
67%
Trend
stable
Per Platform
ChatGPT
89
Perplexity
78
Gemini
81

About

Academy Sports + Outdoors is a full-line sporting goods retailer operating 270+ stores primarily across the southern and southeastern United States — offering sports equipment, athletic apparel, footwear, and outdoor recreation products (hunting, fishing, camping gear) at competitive prices that undercut specialty retailers like REI and Dick's Sporting Goods. Listed on NASDAQ (NASDAQ: ASO) after its October 2020 IPO, Academy generates approximately $6 billion in annual revenue and targets value-oriented families and outdoor enthusiasts in markets where it is the dominant sporting goods destination.

Full profile

AI Visibility Head-to-Head

67
Overall Score
81
#6
Category Rank
#2
62
AI Consensus
67
down
Trend
stable
66
ChatGPT
89
77
Perplexity
78
75
Gemini
81
78
Claude
81
65
Grok
74

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