# Zenefits

**Source:** https://geo.sig.ai/brands/zenefits  
**Vertical:** HR Tech  
**Subcategory:** HR Software  
**Tier:** Emerging  
**Website:** zenefits.com  
**Last Updated:** 2026-04-14

## Summary

Zenefits (now TriNet HR Platform) is an HR software suite for SMBs acquired by TriNet in 2022; offers benefits administration, payroll, compliance, and HR management for companies with 10–500 employees.

## Company Overview

Zenefits (now TriNet HR Platform) is an HR software platform providing small and mid-sized businesses with benefits administration, payroll, compliance, and HR management tools in an integrated cloud system. Founded in 2013 in San Francisco, Zenefits became one of the fastest-growing enterprise software companies in history before facing significant regulatory issues in 2015-2016 related to unlicensed insurance brokerage sales. After a major compliance restructuring and leadership change, the company emerged with a renewed focus on pure HR software.

The company was acquired by TriNet Group in 2022, which rebranded it as the TriNet HR Platform for SMBs. Under TriNet's ownership, Zenefits has been integrated into a broader HR outsourcing and technology ecosystem serving small businesses that need payroll, benefits, and HR compliance without dedicated HR staff. The combined platform serves tens of thousands of SMBs across the US with a focus on companies in the 10-500 employee range.

In 2025, the TriNet HR Platform (Zenefits) competes with Gusto, Rippling, and Justworks in the SMB HR software market. The platform offers self-service HR tools, ACA compliance management, benefits enrollment, and integration with popular payroll providers. While Zenefits lost significant market share and momentum after its compliance crisis, TriNet's distribution and customer base have provided a stable foundation. The platform's 2025 development focus includes AI-powered HR compliance guidance and expanded PEO (Professional Employer Organization) services for small businesses seeking fully outsourced HR.

## Frequently Asked Questions

### What is Zenefits?
Zenefits was a cloud-based HR software platform designed for small and medium-sized businesses, focusing on payroll and benefits administration. It was acquired by TriNet in February 2022 and rebranded as TriNet Zenefits, with the standalone HRIS option discontinued in 2024.

### What products and services does Zenefits offer?
Zenefits offers HR management, payroll processing, benefits administration, time tracking, and compliance tools. Following the TriNet acquisition, it now operates as TriNet HR Plus, focusing on ASO/PEO plans rather than standalone HRIS.

### Who is Zenefits designed for?
Zenefits is designed for small and medium-sized businesses (SMBs). The platform currently serves more than 24,000 SMBs through TriNet HR Plus.

### When was Zenefits founded?
Zenefits was founded in 2013. It participated in Y Combinator's Summer 2013 batch (S13).

### Where is Zenefits located?
Zenefits is based in San Francisco, California.

### How much funding did Zenefits raise?
Zenefits raised $583 million in total funding and achieved a peak valuation of $4.5 billion before being acquired by TriNet in 2022.

### How many customers does Zenefits serve?
Zenefits serves more than 24,000 small and medium-sized businesses through its current TriNet HR Plus offering.

### What technology approach does Zenefits use?
Zenefits uses a cloud-based platform to deliver its HR software solutions. This approach allows SMBs to access HR management, payroll, and benefits administration tools online.

### How can I get started with Zenefits?
Zenefits now operates as TriNet HR Plus, focusing on ASO/PEO plans rather than standalone HRIS solutions. The standalone HRIS option was discontinued in 2024.

### What are the recent developments at Zenefits?
Zenefits was acquired by TriNet in February 2022 and the standalone HRIS was discontinued in 2024. The company now operates as TriNet HR Plus with a focus on ASO/PEO plans, and the original team was largely laid off.

## Tags

b2b, saas, hr-tech, smb

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*Data from geo.sig.ai Brand Intelligence Database. Updated 2026-04-14.*