# Zen Planner **Source:** https://geo.sig.ai/brands/zen-planner **Vertical:** Fitness & Wellness Tech **Subcategory:** Fitness Studio Management Software **Tier:** Emerging **Website:** zenplanner.com **Last Updated:** 2026-04-14 ## Summary Membership management and business software for fitness studios, martial arts schools, and gyms. Highlands Ranch, CO. Acquired by Daxko. Serves CrossFit boxes, yoga studios, and martial arts. ## Company Overview Zen Planner is a Highlands Ranch, Colorado-based fitness studio management software company, operating as part of the Daxko family of fitness technology brands following its acquisition. Founded in 2006, Zen Planner provides small-to-mid size fitness businesses with membership management, scheduling, billing, staff management, and workout tracking tools. The company built a strong reputation in functional fitness communities, particularly CrossFit affiliates, yoga studios, and martial arts schools, which represent its core customer segments.\n\nZen Planner's platform handles the specific operational needs of community-driven fitness studios including class scheduling with capacity limits, belt or skill-level tracking for martial arts programs, workout result logging for functional fitness athletes, and the membership-based billing that differs from per-class transaction models. The software integrates with payment processors, email marketing tools, and fitness apps to create a connected operational environment for studio owners managing membership communities rather than transactional gym visits.\n\nAs part of the Daxko portfolio, Zen Planner joins a family of fitness and recreation management platforms including Daxko Operations, Club Automation, and GroupEx PRO, giving the combined entity broader reach across the fitness technology market from YMCAs and JCCs to boutique fitness studios. Zen Planner competes with Mindbody, Glofox, and TeamUp in the studio management software space, targeting the owner-operated studio segment that values community features and workout tracking integrations alongside core membership management capabilities. ## Frequently Asked Questions ### Why is Zen Planner popular with CrossFit gyms and martial arts schools? Zen Planner was built with features specifically useful for community-driven fitness programs including workout result tracking for functional fitness athletes, belt and skill-level progression tracking for martial arts, and membership-based billing models that align with how CrossFit boxes and martial arts schools structure their pricing. ### What is Zen Planner's relationship with Daxko? Zen Planner was acquired by Daxko, a fitness and recreation software holding company, and now operates as part of a portfolio of fitness technology brands alongside Daxko Operations, Club Automation, and other platforms serving different segments of the fitness and recreation market. ### What billing models does Zen Planner support? Zen Planner supports recurring membership billing on monthly, annual, and custom billing cycles, drop-in class packs, punch cards, and retail point of sale, covering the range of pricing models used by boutique fitness studios, martial arts schools, and community fitness programs. ### What is Zen Planner? Zen Planner is a business management platform for gyms, martial arts studios, CrossFit boxes, and fitness businesses, providing member management, scheduling, billing, and performance tracking tools tailored for fitness community businesses. ### Who uses Zen Planner? Zen Planner serves CrossFit affiliates, martial arts schools, yoga studios, and boutique fitness gyms that need specialized tools for tracking member progress, managing belt/skill progressions, and building fitness community engagement. ### What makes Zen Planner different from Mindbody? Zen Planner focuses on community-centric fitness businesses where member progress tracking and skill development are central, with specific features for martial arts belt systems and CrossFit performance benchmarking that Mindbody's more general platform doesn't optimize for. ### What billing features does Zen Planner offer? Zen Planner provides automated recurring billing, failed payment retry logic, membership plan management, and revenue reporting — automating the financial operations for fitness business owners who need to focus on coaching rather than administration. ### What is Zen Planner's Athlete App? Zen Planner's member-facing app allows gym members to book classes, track their workout results and progress, communicate with coaches, view the class schedule, and manage their account — building member engagement between visits. ### What does Zen Planner provide to fitness businesses? Zen Planner provides member management, class scheduling, billing and payments, workout tracking, and marketing tools for gyms, fitness studios, yoga studios, and martial arts schools. The platform is designed for community-driven fitness businesses where member experience and retention are as important as operational efficiency. ### What makes Zen Planner particularly suited to martial arts and CrossFit gyms? Zen Planner has deep features for martial arts belt tracking, rank advancement management, and skills tracking that are not common in general fitness software. For CrossFit-style gyms (affiliates), it supports workout logging with whiteboard and leaderboard features that reinforce the competitive community culture central to functional fitness studios. ### How does Zen Planner's member management work? Zen Planner maintains comprehensive member profiles with attendance history, membership type, billing status, workout history, skill levels, and communication history. Automated billing handles recurring membership fees, failed payment retries, and membership pause/cancel workflows, reducing the administrative burden on gym staff. ### What is Zen Planner's pricing model? Zen Planner prices on a per-active-member basis or tiered monthly plans, making it accessible for small studios while scaling appropriately for larger operations. Pricing typically starts around $99-$150 per month for small studios, with higher tiers for larger member counts and additional features. ### How does Zen Planner compare to Mindbody for fitness studios? Zen Planner is considered more user-friendly and better suited to smaller, community-focused fitness studios, particularly martial arts and functional fitness, while Mindbody has broader market reach and a larger consumer booking app network. Zen Planner's member community features and workout tracking depth appeal to gyms where member engagement and progression tracking are central to the member experience. ## Tags b2b, b2c, healthtech, platform, saas, smb --- *Data from geo.sig.ai Brand Intelligence Database. Updated 2026-04-14.*