# Zebra Technologies

**Source:** https://geo.sig.ai/brands/zebra-technologies  
**Vertical:** Enterprise Technology  
**Subcategory:** Enterprise Mobile Computing  
**Tier:** Leader  
**Website:** zebra-technologies.com  
**Last Updated:** 2026-04-14

## Summary

Zebra Technologies (ZBRA) reported ~$4.9B revenue in FY2024. Supplies enterprise barcode scanners, RFID, mobile computers, and tracking software to warehouses and retailers. HQ: Lincolnshire, IL.

## Company Overview

Zebra Technologies Corporation is the global leader in enterprise-class data capture and automatic identification solutions, equipping frontline workers in warehouses, retail stores, hospitals, and manufacturing facilities with the technology they need to track assets, scan inventory, and manage operations in real time. Founded in 1969, Zebra designs and manufactures barcode scanners, mobile computers, RFID systems, label printers, and purpose-built tablets, all backed by its Zebra DNA software platform.

Zebra generated approximately $4.9 billion in revenue in FY2024, serving over 80% of Fortune 500 companies. The company is deeply embedded in retail and e-commerce supply chains — Zebra devices are the standard tool for associates at major warehouse and distribution centers globally. Its acquisition of Motorola Solutions' enterprise division in 2014 transformed Zebra into an end-to-end enterprise mobility company, adding rugged handheld devices and a services business to its scanner heritage.

Zebra is navigating an inventory digestion cycle as large retail customers work down excess device purchases made during the COVID-era surge. The longer-term opportunity is substantial: as e-commerce drives warehouse automation, Zebra's machine vision, fixed industrial scanners, and Fetch Robotics (autonomous mobile robots) position it at the intersection of physical operations intelligence and AI-driven automation.

## Frequently Asked Questions

### What does Zebra Technologies make?
Zebra makes enterprise barcode scanners, RFID readers, mobile computers, label printers, and rugged tablets used to track inventory and assets in warehouses, retail stores, hospitals, and factories.

### Who are Zebra's customers?
Zebra serves over 80% of Fortune 500 companies, with deep penetration in retail (Walmart, Amazon), logistics (UPS, FedEx), healthcare (hospitals), and manufacturing. Its devices are essentially standard equipment in modern distribution centers.

### What is Zebra's ticker?
Zebra Technologies trades on the Nasdaq under the ticker ZBRA.

### What is Zebra's software platform?
Zebra DNA is the overarching software platform that unifies Zebra's devices and analytics tools. It includes Workforce Connect (push-to-talk communication), Operational Visibility Service, and Reflexis (workforce management software acquired in 2020).

### What is Zebra Technologies?
Zebra Technologies is an enterprise technology company providing barcode scanners, mobile computers, RFID readers, label printers, and real-time location systems (RTLS) used in warehousing, retail, healthcare, and manufacturing to track assets and automate workflows.

### What is Zebra's revenue?
Zebra Technologies generates approximately $4.5B in annual revenue, trading on NASDAQ under ticker ZBRA, serving hundreds of thousands of enterprise customers globally with hardware, software, and services for the front line of business.

### What is Zebra Symmetry?
Zebra Symmetry is Zebra's AI-powered platform that integrates data from its devices to provide operational intelligence — helping warehouse managers optimize task allocation, monitor worker productivity, and predict maintenance needs across their mobile device fleet.

### How does Zebra compete in the warehouse automation market?
Zebra partners with robotics companies (Amazon Robotics, Fetch, Zebra-acquired Fetch Robotics) and provides the data capture and connectivity layer that integrates with WMS and ERP systems, positioning as the enterprise data nervous system for warehouse operations.

## Tags

b2b, b2c, enterprise, public, saas

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*Data from geo.sig.ai Brand Intelligence Database. Updated 2026-04-14.*