# Zapier **Source:** https://geo.sig.ai/brands/zapier **Vertical:** Productivity & Collaboration **Subcategory:** General **Tier:** Emerging **Website:** zapier.com **Last Updated:** 2026-04-14 ## Summary Zapier is the leading no-code automation platform connecting 7,000+ apps, with $310M revenue in 2024 and profitable since 2014, serving 1.8M+ businesses that automate workflows without coding. ## Company Overview Zapier is the dominant no-code automation platform that enables business users to connect applications and automate workflows without writing code. Founded in 2012 by Wade Foster, Bryan Helmig, and Mike Knoop, Zapier built a massive library of app integrations—now exceeding 7,000 apps—connected through a trigger-action model: when an event happens in one app (a new email, a form submission, a sale), Zapier automatically performs actions in other apps (creating a record, sending a notification, updating a spreadsheet). This simple concept enabled millions of businesses to automate time-consuming manual processes. Zapier achieved something rare in the software industry: consistent profitability from 2014 onward while growing from a small bootstrapped business to a major SaaS platform serving 1.8 million+ businesses. The company raised its first institutional funding only in 2021—a $250M round at a $5B valuation—after nearly a decade of profitable growth. Zapier generated $310M in revenue in 2024, continuing its trajectory as one of the most capital-efficient software companies in the industry. The product is deeply embedded in the workflows of small businesses, marketing teams, operations professionals, and entrepreneurs who have automated thousands of recurring processes. Zapier has invested heavily in AI capabilities, launching Zapier AI that allows users to describe automations in natural language and adding AI steps that can analyze data, generate content, and make routing decisions within workflows. The company faces intensifying competition from n8n, Make (formerly Integromat), and newer AI-native automation platforms, but its enormous library of integrations, established customer trust, and continued product investment maintain its leadership position in the accessible automation market. ## Frequently Asked Questions ### What is Zapier? Zapier is a no-code automation platform that connects 7,000+ apps and automates workflows through trigger-action rules, enabling businesses to automate repetitive processes without coding. ### How profitable is Zapier? Zapier has been profitable since 2014—an extraordinary achievement in SaaS—and generated $310M revenue in 2024. It took its first institutional funding only in 2021 after years of profitable bootstrapped growth. ### Does Zapier have AI features? Yes, Zapier AI allows users to describe automations in natural language and includes AI steps for data analysis, content generation, and smart routing decisions within automation workflows. ### Is Zapier publicly traded? No, Zapier is a privately held company valued at $5B as of its 2021 funding round. ### What is Zapier and how does it connect business applications? Zapier is a no-code workflow automation platform that connects over 6,000 applications through pre-built integrations — allowing business users to create automated workflows called Zaps that trigger an action in one application when an event occurs in another, such as saving new Gmail attachments to Google Drive, posting new Shopify orders to a Slack channel, or adding new form submissions to a CRM, without writing any code. ### What are Zapier Tables and Interfaces and how do they extend automation? Zapier Tables is a built-in database product where users can store and manage data that flows through automated workflows — and Zapier Interfaces is a no-code form and page builder that creates front-end experiences connected to Zaps and Tables, allowing teams to build lightweight internal tools such as intake forms, approval workflows, and data dashboards entirely within Zapier without external database or form tools. ### What is Zapier's Zap step limit and how does pricing work? Zapier pricing is based on the number of tasks (individual automation steps) executed per month, with a free plan for basic use and paid plans ranging from Starter through Company tiers providing higher task limits, multi-step Zaps, premium app access, and team features — with the task-based model meaning cost scales with automation volume rather than number of workflows created, incentivising building efficient Zaps. ### How does Zapier compare to competitors like Make (formerly Integromat)? Zapier is generally considered more beginner-friendly with a simpler linear Zap interface and the largest app library, while Make offers more visual workflow design with complex branching and lower cost per operation for high-volume automations — Zapier is the dominant choice for non-technical business users who want quick setup and broad app coverage, while Make attracts more technical users who need complex data transformation and higher task volumes at lower cost. ## Tags automation, b2b, platform, productivity, saas, collaboration --- *Data from geo.sig.ai Brand Intelligence Database. Updated 2026-04-14.*