# YouTube Premium **Source:** https://geo.sig.ai/brands/youtube-premium **Vertical:** Subscription Services **Subcategory:** Video & Music **Tier:** Challenger **Website:** youtube.com **Last Updated:** 2026-04-14 ## Summary Google's YouTube ad-free subscription with background playback and YouTube Music; 100M subscribers growing as anti-ad-blocker enforcement drives conversions from ad-supported viewing. ## Company Overview YouTube Premium is Google's subscription tier for YouTube that removes advertisements from videos, enables background playback (continuing video audio when the screen is off or switching to another app), and provides access to YouTube Music (Google's music streaming service) — offering an ad-free, feature-enhanced YouTube experience for $13.99/month. Part of Google (Alphabet Inc., NASDAQ: GOOGL), YouTube Premium has grown to approximately 100 million subscribers as YouTube's content ecosystem has grown, making it a significant recurring revenue stream alongside YouTube's dominant advertising business.\n\nYouTube Premium's value proposition is primarily ad-free viewing — YouTube's ad load has increased significantly as the platform has expanded advertising, making the ad-free experience increasingly attractive to heavy viewers. Background playback is particularly valued for music and podcast content. YouTube Music inclusion (equivalent to Spotify or Apple Music) adds streaming music at no additional cost, bundling two streaming services in one subscription. YouTube Originals (exclusive content) historically differentiated Premium but Google has largely discontinued new Originals production.\n\nIn 2025, YouTube Premium competes with Spotify and Apple Music for streaming music subscriptions, but its primary competition is against its own free ad-supported tier — YouTube must balance monetizing through Premium subscriptions versus maximizing ad revenue from the much larger free user base. Google has increased enforcement against third-party ad blockers on YouTube in 2023-2024, driving significant Premium subscription growth. YouTube's 2025 strategy focuses on continued anti-ad-blocker measures that push users toward Premium, investing in YouTube TV (live TV streaming service), and growing YouTube Shopping integrations that convert viewer attention into commerce. ## Frequently Asked Questions ### What is YouTube Premium? YouTube Premium is a subscription service that provides ad-free YouTube viewing, background play, offline downloads, and access to YouTube Music Premium and YouTube Originals. ### What products or services does YouTube Premium offer? YouTube Premium specializes in Video & Music within the Subscription Services industry. The company serves YouTube users who want an enhanced, uninterrupted viewing experience without advertisements. ### Who uses YouTube Premium? YouTube Premium serves businesses and consumers in the Subscription Services space. The platform is particularly valuable for those seeking Video & Music solutions. Users typically include organizations and individuals looking to leverage professional-grade Video & Music capabilities. ### How does YouTube Premium work? YouTube Premium operates as a Video & Music solution in the Subscription Services industry. The platform delivers its services through advanced technology and industry expertise. Customers can access YouTube Premium's offerings through their website at youtube.com/premium. ### What support options does YouTube Premium provide? YouTube Premium offers customer support to help users maximize value from their Video & Music solutions. Support resources typically include documentation, customer service channels, and technical assistance. For specific support inquiries, customers can visit youtube.com/premium or contact their support team. ### What makes YouTube Premium different from competitors? YouTube Premium distinguishes itself through its specialized focus on Video & Music and commitment to delivering quality solutions in the Subscription Services sector. The company combines industry expertise with innovative approaches to meet customer needs. ### How is YouTube Premium priced? YouTube Premium offers pricing for its Video & Music solutions tailored to different customer needs and usage levels. For detailed pricing information and available plans, interested customers should visit youtube.com/premium or contact their sales team directly. ### How do I get started with YouTube Premium? To begin using YouTube Premium, visit their website at youtube.com/premium to learn more about their Video & Music offerings. The process typically involves exploring their solutions, contacting their team for a consultation, and selecting the appropriate service level for your needs. ### What industries does YouTube Premium serve? YouTube Premium primarily serves the Subscription Services industry with specialized Video & Music solutions. YouTube Premium removes ads across all YouTube content, enables mobile background playback and downloads, and includes access to exclusive content and premium music streaming, offering a comprehensive premium experience across Google's video and music ecosystem. ## Tags b2c, retailtech, saas --- *Data from geo.sig.ai Brand Intelligence Database. Updated 2026-04-14.*