# Yezza **Source:** https://geo.sig.ai/brands/yezza **Vertical:** E-commerce **Subcategory:** General **Tier:** Emerging **Website:** yezza.com **Last Updated:** 2026-04-14 ## Summary Malaysian WhatsApp commerce platform enabling small businesses to sell through messaging; $41M cumulative GMV at profitability backed by YC and Goodwater serving 1,500+ daily orders. ## Company Overview Yezza is a Putrajaya-based e-commerce platform that enables small businesses in Malaysia and Southeast Asia to create and operate storefronts directly on WhatsApp — allowing merchants to list products, accept orders, and process payments through the messaging app that Southeast Asian consumers already use daily for personal and business communication. Founded in 2020 and backed by Y Combinator, Goodwater Capital, and Olive Tree Capital with $500,000 in funding, Yezza processes $3 million in monthly GMV across 1,500 daily orders while maintaining profitability, generating $41 million in total GMV from over 1.2 million orders. Yezza's approach addresses the Southeast Asian consumer preference for purchasing through WhatsApp conversations rather than traditional e-commerce stores — a behavior common in Malaysia, Indonesia, and other markets where WhatsApp commerce (using the app's catalog and order features) has become a dominant small business sales channel. Merchants pay $12/month plus transaction fees for Yezza's product catalog management, automated order tracking, and payment collection through local payment methods integrated into the WhatsApp conversation flow. In 2025, Yezza competes in the Southeast Asian social and conversational commerce market with WhatsApp's native business catalog features, Shopify's WhatsApp integration, and local platforms like Shopee and Lazada for Malaysian SMB e-commerce. The Malaysian e-commerce market has grown substantially, and WhatsApp's penetration among Malaysian consumers and business owners provides a large addressable base. Yezza's profitability at current scale validates the unit economics of the charging model. The 2025 strategy focuses on growing the merchant base beyond Malaysia into Indonesia and Thailand, deepening the inventory management and fulfillment integrations, and building the analytics that help merchants understand their WhatsApp store performance. ## Frequently Asked Questions ### What is Yezza? Yezza is a Putrajaya-based e-commerce platform founded in 2020 that enables small businesses in Southeast Asia to create storefronts on WhatsApp. The company was founded by Wan Mohd Aizuddin Wan Mohamad and is backed by Y Combinator (W22), along with ex-Facebook/WhatsApp angels. ### What products and services does Yezza offer? Yezza offers WhatsApp storefront creation, e-commerce on WhatsApp, small business digital storefronts, and a Southeast Asia merchant platform. The platform currently processes $3M in monthly GMV for merchants. ### Who is Yezza's target customer? Yezza serves small businesses, merchants, and retailers in Southeast Asia who need accessible e-commerce solutions. The platform targets the 50 million WhatsApp Business downloads in Southeast Asia, representing a $7.2B market opportunity. ### When was Yezza founded? Yezza was founded in 2020 and participated in Y Combinator's W22 batch. ### Where is Yezza located? Yezza is based in Putrajaya, Malaysia. ### How much funding has Yezza raised? Yezza has raised $500K from investors including Goodwater Capital, Olive Tree Capital, and Y Combinator. There is a conflicting report mentioning $125K. ### What are Yezza's key business metrics? Yezza has achieved $40K in monthly recurring revenue (MRR), processes $3M in monthly GMV, and has generated $41M in total GMV from over 1.2 million orders. The company is currently profitable and processes 1,500 daily orders. ### How does Yezza's technology work? Yezza enables merchants to create and operate digital storefronts directly on WhatsApp, capitalizing on the widespread adoption of WhatsApp Business in Southeast Asia. The platform leverages the 50M WhatsApp Business downloads in the region to provide accessible e-commerce solutions. ### How much does Yezza charge merchants? Yezza charges merchants a subscription fee of $12 per month plus up to $0.25 per order processed through the platform. ### Is Yezza profitable? Yes, Yezza is currently operating profitably while processing 1,500 orders daily and generating $40K in monthly recurring revenue. ## Tags b2c, marketplace, retailtech --- *Data from geo.sig.ai Brand Intelligence Database. Updated 2026-04-14.*