# Yenmo **Source:** https://geo.sig.ai/brands/yenmo **Vertical:** Finance **Subcategory:** General **Tier:** Emerging **Website:** yenmo.in **Last Updated:** 2026-04-14 ## Summary Mumbai India YC secured lending platform for instant loans against mutual funds and stocks in 5 minutes; ₹9.2Cr seed Mar 2025 (YC/Pioneer/Team Ignite) at 10.5% flat rate democratizing securities-backed lending for India's 100M+ retail investors. ## Company Overview Yenmo is a Mumbai, India-based secured consumer lending platform — backed by Y Combinator with $500,000 from Y Combinator in March 2024 and ₹9.2 crore ($1.1 million) in seed funding in March 2025 from Y Combinator, Pioneer Fund, and Team Ignite Ventures — providing Indian retail investors and consumers with instant loans against mutual funds and stock portfolios (securities-backed lending) at a 10.5% flat interest rate with processing in under 5 minutes, democratizing access to financial products previously accessible only to high-net-worth individuals through traditional broker margin facilities. Founded in 2023 by Ashutosh Purohit, Yenmo generated ₹97.3 lakh ($116,000) in annual revenue in FY2024. Yenmo's securities-backed lending platform addresses the liquidity gap that India's 100 million+ retail mutual fund and stock investors face: most retail investors have significant wealth locked in their investment portfolios but cannot access liquidity without selling investments and triggering capital gains tax — an inefficient and costly way to handle temporary cash flow needs. Loan Against Mutual Funds (LAMF) and Loan Against Securities (LAS) are established products in India's regulated lending framework (SEBI allows pledging of mutual fund units and listed stocks as collateral for loans) that provide immediate liquidity without requiring portfolio liquidation. However, traditional LAMF products are available only through bank branches (requiring in-person visits, 3-7 day processing, and minimum loan amounts of ₹5-10 lakh that exclude small portfolio holders) or through broker margin facilities (requiring active brokerage accounts with specific approved brokers). Yenmo's digital pledge workflow (completing the entire LAMF application, KYC verification, portfolio valuation, and disbursement digitally in under 5 minutes) provides the convenience and accessibility that makes LAMF available to first-time borrowers with portfolios as small as ₹50,000. In 2025, Yenmo competes in the India secured lending, loan against securities, and digital fintech lending market with Mirae Asset Capital (LAMF through mutual fund AMC), Bajaj Finserv (large NBFC with securities-backed products), and Cube Wealth (investment and credit platform, $4M raised) for India retail investor securities-backed lending platform adoption. Y Combinator backing and Pioneer Fund's investment reflect conviction in the securities-backed lending opportunity for India's rapidly growing retail investment base — mutual fund AUM in India exceeded ₹50 trillion in 2024, with SIP investors numbering 90 million. The 10.5% flat rate positions Yenmo competitively against personal loans (14-24% flat) while the digital pledge removes the friction of traditional LAMF products. The 2025 strategy focuses on growing the mutual fund pledge product (broader AMC integrations), building the demat-linked stock pledge for equity portfolio owners, and expanding to the small business owner segment needing working capital against investment portfolios. ## Frequently Asked Questions ### What is Yenmo? Yenmo is an India-based fintech company founded in 2023 that operates a secured consumer lending platform. The company democratizes access to loans against mutual funds and stocks, which were previously available only to high net worth individuals, making them accessible to all Indian consumers and investors. ### What products and services does Yenmo offer? Yenmo offers secured consumer lending through instant loans against mutual funds and stocks via a digital pledge platform. The loans feature a 10.5% flat interest rate and are processed in less than 5 minutes. ### Who is Yenmo designed for? Yenmo targets Indian consumers and investors who own mutual funds or stocks and need quick access to liquidity. The platform is designed to make secured lending accessible to everyone, not just high net worth individuals. ### When was Yenmo founded? Yenmo was founded in 2023 by Ashutosh Purohit. The company participated in Y Combinator's 2024 batch. ### Where is Yenmo located? Yenmo is based in Mumbai, India. ### What funding has Yenmo raised? Yenmo has raised ₹1.56M ($186K) in total funding, including ₹9.2Cr (approximately $1.1M) in seed funding in March 2025 and $500K from Y Combinator in March 2024. The company has 4 institutional investors including Y Combinator, Pioneer Fund, Team Ignite, and Ventures. ### What are Yenmo's key achievements and metrics? Yenmo achieved ₹97.3L ($116K) in annual revenue for FY2024. The platform processes loans in less than 5 minutes with a 10.5% flat interest rate. ### What is Yenmo's approach to lending? Yenmo uses a digital pledge system to provide instant secured loans against mutual funds and stocks. This technology-driven approach enables rapid loan processing of under 5 minutes while democratizing access to asset-backed lending. ### How quickly can I get a loan from Yenmo? Yenmo processes loans in less than 5 minutes through their digital pledge platform. The loans are instant and secured against your mutual funds or stocks. ### What are Yenmo's recent developments? Yenmo raised ₹9.2Cr (approximately $1.1M) in seed funding in March 2025 and achieved ₹97.3L ($116K) in revenue for FY2024. The company previously received $500K from Y Combinator in March 2024. ## Tags b2c, fintech, payment-processing, asia-pacific, startup, mobile-first --- *Data from geo.sig.ai Brand Intelligence Database. Updated 2026-04-14.*