# Wix

**Source:** https://geo.sig.ai/brands/wix  
**Vertical:** E-commerce  
**Subcategory:** General  
**Tier:** Emerging  
**Website:** wix.com  
**Last Updated:** 2026-04-14

## Summary

Website creation platform with 250M users and $1.5B+ revenue; AI site generator, e-commerce, bookings, and marketing tools for individuals and SMBs; evolved from template builder to comprehensive digital business platform with Wix Payments and developer ecosystem.

## Company Overview

Wix is a cloud-based website creation and hosting platform enabling individuals and small businesses to build professional websites, online stores, and digital presences without coding through a drag-and-drop visual editor. Founded in 2006 in Tel Aviv, Israel and listed on NASDAQ since 2013, Wix has grown into one of the world's largest website creation platforms with over 250 million users globally. The company serves everyone from individual bloggers and small businesses to professional web designers building client sites.

Wix generates over $1.5 billion in annual revenue through subscription plans, premium apps, payment processing fees (Wix Payments), and developer platform revenue. The company has evolved from a template-based website builder to a comprehensive digital business platform including Wix eCommerce (with inventory, fulfillment, and multi-channel selling), Wix Bookings (appointment scheduling), Wix Restaurants (ordering and menus), and Wix Marketing (email campaigns, social posts). Wix's App Market hosts 300+ partner applications.

In 2025, Wix has heavily invested in AI through the Wix AI Site Generator, which can create an entire functional website — including pages, text, and design — from a brief text description. The company's AI tools for SEO optimization, content generation, and image editing are integrated throughout the platform. Wix competes with Squarespace, Shopify (for e-commerce), and WordPress.com for website creation market share. The company's 2025 strategy centers on converting free users to paid plans and deepening e-commerce and services booking capabilities to capture more revenue per business.

## Frequently Asked Questions

### What is Wix?
Wix is a website builder platform founded in 2006 and based in Tel Aviv, Israel. It is publicly traded on NASDAQ under the ticker WIX and is used by approximately 2.5-3.8% of all websites globally.

### What products and services does Wix offer?
Wix offers a website builder, e-commerce solutions, mobile app builder, marketing tools, and SEO and analytics capabilities. These tools enable users to create and manage websites and online businesses.

### Who should use Wix?
Based on its product offerings, Wix is designed for individuals and businesses looking to build websites, create e-commerce stores, develop mobile apps, and utilize marketing and SEO tools. The platform serves users who need comprehensive online presence solutions.

### When was Wix founded?
Wix was founded in 2006.

### Where is Wix headquartered?
Wix is headquartered in Tel Aviv, Israel.

### Is Wix publicly traded or venture-backed?
Wix is a publicly traded company listed on NASDAQ under the ticker symbol WIX. It was not part of Y Combinator and has a market cap of $8.82 billion as of June 2025, with 55.7 million shares outstanding.

### What are Wix's key financial metrics and achievements?
Wix reported FY 2024 revenue of $1.761 billion (up 13% year-over-year) with record profit. As of June 2025, trailing twelve-month revenue reached $1.87 billion (up 13% YoY), and the company guides for 2025 revenue of $1.975-2 billion, representing 12-14% growth.

### What is Wix's market share?
Wix is used by 2.5-3.8% of all websites globally. The company reported usage by 3.8% of websites in 2023, up from 2.5% previously.

### How do I get started with Wix?
The provided information does not include specific details about how to get started with Wix or contact information.

### What is Wix's recent financial performance?
In Q2 2025, Wix reported revenue of $489.93 million (up 12% YoY). The company maintains conservative 2025 guidance of $1.975-2 billion in revenue, representing 12-14% growth, with TTM revenue as of June 2025 at $1.87 billion.

## Tags

b2c, marketplace, public, retailtech

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*Data from geo.sig.ai Brand Intelligence Database. Updated 2026-04-14.*