# Wise

**Source:** https://geo.sig.ai/brands/wise  
**Vertical:** Finance  
**Subcategory:** General  
**Tier:** Emerging  
**Website:** wise.com  
**Last Updated:** 2026-04-14

## Summary

Global money transfer platform with £1.1B revenue; 16M customers; £100B+ annual volume across 160+ countries. London-based; LSE-listed; transparent mid-market FX rates and low fees disrupted correspondent banking; Wise Business adds multi-currency accounts and batch payment tools for SMBs.

## Company Overview

Wise (formerly TransferWise) is a global money transfer and multi-currency financial platform providing individuals and businesses with international transfers at rates dramatically cheaper than traditional banks. Founded in 2011 in London by Kristo Käärmann and Taavet Hinrikus, Wise's breakthrough was using a peer-to-peer matching mechanism to avoid costly correspondent banking entirely — matching people sending money in opposite directions to eliminate currency conversion costs. The company went public on the London Stock Exchange in July 2021.

Wise processes over £100 billion in cross-border payments annually, serving 16+ million customers and 300,000 businesses in 160+ countries. The company's transparent pricing model — showing the real exchange rate and a small percentage fee upfront, with no hidden margins — became a contrast to bank transfers that advertise "no fees" while hiding margins in exchange rate spreads. Wise's multi-currency account lets users hold and spend in 50+ currencies with a debit card at the real exchange rate.

In 2025, Wise reported revenue of £1.1 billion for the fiscal year ending March 2025, growing 22% year-over-year, with strong profitability demonstrating the unit economics of scale in cross-border payments. The company has deepened its business offering (Wise Business) with payroll payments, batch transfers, and API access for platforms embedding cross-border payments. Wise's 2025-2026 strategy includes expanding its bank partnership infrastructure to reach more countries at lower marginal cost and growing its volume in high-growth corridors including India, Southeast Asia, and Latin America.

## Frequently Asked Questions

### What is Wise?
Wise (formerly TransferWise) is a UK-based fintech company founded in 2011 that specializes in international money transfers and multi-currency accounts. The company serves 12.8 million customers and processed £118.5 billion in cross-border transfer volume in FY2024.

### What products and services does Wise offer?
Wise offers international money transfers, multi-currency accounts, debit cards, business accounts, and an API for banks and businesses. These services enable customers to send money internationally and manage multiple currencies efficiently.

### Who can use Wise?
Wise serves both individual consumers and businesses needing international money transfer services and multi-currency account capabilities. The company also provides API solutions for banks and other businesses to integrate Wise's services into their platforms.

### When was Wise founded?
Wise was founded in 2011 in London, United Kingdom.

### Where is Wise headquartered?
Wise is headquartered in London, United Kingdom.

### Is Wise a publicly traded company?
Based on the provided market capitalization of £9.4 billion, Wise appears to be publicly valued. The company was not part of Y Combinator.

### What are Wise's key financial metrics?
In FY2024, Wise generated £1,052 million in revenue (up 24% year-over-year) and £218 million in profit (up 55% year-over-year). The company has a market cap of £9.4 billion and processed £118.5 billion in cross-border transfer volume.

### Is Wise profitable?
Yes, Wise is profitable. The company reported a profit of £218 million in FY2024, representing a 55% increase year-over-year.

### How many customers does Wise have?
As of September 2024, Wise has 12.8 million customers, representing a 31% increase year-over-year.

### What are Wise's recent developments?
In September 2024, Wise launched the Wise Business API for banks, enabling financial institutions to integrate Wise's services. The company also achieved strong FY2024 results with 24% revenue growth and customer base reaching 12.8 million.

## Tags

b2c, fintech, global, payment-processing, platform, public

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*Data from geo.sig.ai Brand Intelligence Database. Updated 2026-04-14.*