# Wild Apricot

**Source:** https://geo.sig.ai/brands/wild-apricot  
**Vertical:** Nonprofit, Association & Government Software  
**Subcategory:** Membership Management Software  
**Tier:** Challenger  
**Website:** wildapricot.com  
**Last Updated:** 2026-04-14

## Summary

Membership management software for associations and nonprofits. Toronto Canada. Acquired by Personify. 30,000+ organizations. Includes website, member portal, and payments.

## Company Overview

Wild Apricot is a cloud-based membership management software platform serving associations, nonprofits, clubs, and other membership organizations. Founded in 2003 in Toronto, Canada, Wild Apricot was acquired by Personify in 2017 and has grown to serve over 30,000 organizations across North America and beyond. The platform is an all-in-one solution combining a website builder, member database, online applications, event registration, email communications, and payment collection in a single subscription product.\n\nWild Apricot is particularly popular with small-to-midsize professional associations, trade groups, alumni organizations, and recreational clubs that need a polished member portal without significant IT investment. Its website-and-membership-system integration is a core differentiator — organizations get a public-facing website and a members-only portal managed from the same backend, reducing the need to synchronize a separate website CMS with a membership database.\n\nSince the Personify acquisition, Wild Apricot has been positioned as Personify's small-to-mid-market product alongside Personify's enterprise AMS offerings, creating a tiered product family that can grow with customer needs. The platform continues to add features including a mobile app for members, automated renewal reminders, and online payment integrations. Its approachable pricing and extensive self-service help documentation have made it a popular recommendation in nonprofit and association management communities.

## Frequently Asked Questions

### What does Wild Apricot include?
Wild Apricot includes a website builder, member database, online membership applications, event registration, email communications, and payment collection — all in one platform for associations and nonprofits.

### Who acquired Wild Apricot?
Wild Apricot was acquired by Personify in 2017 and is now positioned as their small-to-mid-market membership management product.

### How many organizations use Wild Apricot?
Over 30,000 organizations including professional associations, trade groups, alumni organizations, clubs, and nonprofits use Wild Apricot.

### What is Wild Apricot and what organisations use it?
Wild Apricot is a cloud-based membership management platform used by small associations, clubs, nonprofits, and community organisations — providing member database management, online dues payment and renewal, event registration, email newsletters, a member-facing website, and online community features in an all-in-one platform specifically designed for volunteer-run organisations with limited staff and technology resources.

### How does Wild Apricot handle membership renewals and payments?
Wild Apricot automates the renewal process with configurable automatic reminder emails before expiry, online payment by credit card or PayPal so members can renew without staff involvement, automatic membership level assignments based on renewal, and a lapsed member view for staff to follow up with members who have not yet renewed — making renewal management practical for volunteer-run organisations without a dedicated membership administrator.

### What website and member portal features does Wild Apricot include?
Wild Apricot includes a website builder with membership-specific features including a password-protected member-only area, a public member directory, a members-only discussion forum, blog functionality, and page-level access restrictions based on membership status or level — allowing small organisations to create both a public website and a private member community without separate hosting, web development, or community platform costs.

### What event management features does Wild Apricot provide?
Wild Apricot supports creating events with online registration, multiple ticket types with member and non-member pricing, payment collection at registration, a waitlist when capacity is reached, event check-in via mobile app, and automated confirmation and reminder emails — covering the recurring meetings, workshops, and social events that clubs and small associations run as their primary member engagement activity.

### How is Wild Apricot priced and is there a free tier?
Wild Apricot prices plans based on the number of contacts in the database, with a free tier for very small organisations with up to 50 contacts, and paid plans scaling from small organisations to those with tens of thousands of members — with all plans including the full feature set rather than restricting core features to higher tiers, making the upgrade decision driven primarily by database size rather than feature requirements.

## Tags

saas, b2b, platform, payment-processing, smb, technology, crm

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*Data from geo.sig.ai Brand Intelligence Database. Updated 2026-04-14.*