# Whirlpool **Source:** https://geo.sig.ai/brands/whirlpool **Vertical:** Consumer Goods **Subcategory:** Washing Machines **Tier:** Emerging **Website:** whirlpool.com **Last Updated:** 2026-04-14 ## Summary NYSE-listed (WHR) global #1 home appliance maker at $16.6B revenue with KitchenAid, Maytag, and Whirlpool brands; competing with LG and Samsung after selling EMEA business to Arçelik in 2024. ## Company Overview Whirlpool Corporation is a Benton Harbor, Michigan-based global home appliance manufacturer — listed on NYSE (NYSE: WHR) — producing washing machines, dryers, refrigerators, dishwashers, ovens, and microwaves under the Whirlpool, KitchenAid, Maytag, Amana, JennAir, and international brands (Bauknecht in Europe, Brastemp in Brazil) for household and builder channel customers. Founded in 1911 and generating $16.6 billion in revenue in fiscal year 2024 with 59,000 employees globally, Whirlpool is the world's largest home appliance company by revenue, operating 45+ manufacturing and technology research centers across 13 countries. Whirlpool's multi-brand portfolio covers distinct consumer segments and price tiers: KitchenAid (premium kitchen appliances and the iconic stand mixer, $250-$700+ price range for major appliances) targets culinary enthusiasts; Maytag (reliable, commercial-grade durability) targets buyers prioritizing longevity; Whirlpool (mainstream family appliances with smart home connectivity) targets the mass market; and Amana (value-priced) targets budget-conscious buyers. The connected appliance strategy (smart washers with app control, smart refrigerators with interior cameras, voice assistant compatibility) extends Whirlpool into the smart home ecosystem. Whirlpool's builder business (supplying new construction residential developments) provides volume contracts that utilize manufacturing capacity independent of retail sell-through cycles. In 2025, Whirlpool (NYSE: WHR) competes in the home appliance market with Electrolux (STO: ELUX, Swedish appliance manufacturer), LG Electronics (KRX: 066570, strong washers and refrigerators), Samsung Electronics (KRX: 005930, premium appliance growth), and GE Appliances (Haier subsidiary) for US and global appliance market share. Whirlpool sold its EMEA business to Arçelik in 2024 for a minority stake, concentrating the company's focus on North America and Latin America. The housing market cycle (new construction and remodel volumes driving appliance replacement demand) is the primary macro driver of Whirlpool's revenue. The 2025 strategy focuses on the KitchenAid premium expansion, growing the direct-to-consumer and e-commerce channel to reduce dependence on big-box retail partners, and building the connected appliance ecosystem around the Whirlpool app. ## Frequently Asked Questions ### What is Whirlpool? Whirlpool is a leading manufacturer of home appliances including washing machines, dryers, refrigerators, dishwashers, and cooking appliances for residential use. ### What products or services does Whirlpool offer? Whirlpool specializes in Washing Machines within the Consumer Goods industry. The company serves homeowners and homebuilders worldwide seeking reliable, innovative appliances that simplify household tasks. ### Who uses Whirlpool? Whirlpool serves individual consumers in the Consumer Goods space. The platform is particularly valuable for those seeking Washing Machines solutions. Users typically include organizations and individuals looking to leverage professional-grade Washing Machines capabilities. ### How does Whirlpool work? Whirlpool operates as a Washing Machines solution in the Consumer Goods industry. The platform delivers its services through advanced technology and industry expertise. Customers can access Whirlpool's offerings through their website at whirlpool.com. ### What support options does Whirlpool provide? Whirlpool offers customer support to help users maximize value from their Washing Machines solutions. Support resources typically include documentation, customer service channels, and technical assistance. For specific support inquiries, customers can visit whirlpool.com or contact their support team. ### What makes Whirlpool different from competitors? Whirlpool distinguishes itself through its specialized focus on Washing Machines and commitment to delivering quality solutions in the Consumer Goods sector. The company combines industry expertise with innovative approaches to meet customer needs. ### How is Whirlpool priced? Whirlpool offers pricing for its Washing Machines solutions tailored to different customer needs and usage levels. For detailed pricing information and available plans, interested customers should visit whirlpool.com or contact their sales team directly. ### How do I get started with Whirlpool? To begin using Whirlpool, visit their website at whirlpool.com to learn more about their Washing Machines offerings. The process typically involves exploring their solutions, contacting their team for a consultation, and selecting the appropriate service level for your needs. ### What industries does Whirlpool serve? Whirlpool primarily serves the Consumer Goods industry with specialized Washing Machines solutions. As one of the world's largest appliance manufacturers, Whirlpool operates multiple brands including Whirlpool, KitchenAid, Maytag, and Amana, combining engineering expertise with consumer insights to deliver appliances that meet diverse needs across price points and markets. ### Where can I buy Whirlpool products? Whirlpool products are available through various channels appropriate for the Consumer Goods market. Consumers can purchase directly through whirlpool.com and through authorized retailers. Availability may vary by location and product line. ## Tags b2c, fortune500, global, hardware, manufacturing, public, retailtech --- *Data from geo.sig.ai Brand Intelligence Database. Updated 2026-04-14.*