# WellHub **Source:** https://geo.sig.ai/brands/wellhub **Vertical:** Fitness & Wellness Tech **Subcategory:** Corporate Wellness Benefits **Tier:** Leader **Website:** wellhub.com **Last Updated:** 2026-04-14 ## Summary Corporate wellness and fitness benefits platform connecting employees with gym networks, wellness apps, and health resources. Formerly Gympass. NYC. Raised $220M+, unicorn. Serves 15,000+ companies. ## Company Overview WellHub, formerly known as Gympass, is a New York City-based corporate wellness platform that gives employees access to a broad network of gyms, fitness studios, wellness apps, and mental health resources through a single employer-sponsored membership. Founded in Brazil in 2012 and rebranded as WellHub in 2023, the company has raised over $220 million and serves more than 15,000 companies and millions of employees across North America, Europe, and Latin America. Employers pay a per-employee subscription that provides workers with flexible access to participating fitness and wellness partners.\n\nWellHub's value proposition to employers rests on demonstrable improvements in employee health, productivity, and retention that justify the wellness benefit investment. The platform aggregates thousands of gym chains, boutique fitness studios, digital fitness apps like Calm and Headspace, and virtual personal training services into a single benefits offering, giving employees flexibility to choose the wellness activities that match their preferences and lifestyle. The breadth of the network reduces the friction that causes low utilization in traditional gym subsidy programs.\n\nThe company's rebranding from Gympass to WellHub reflected an expansion beyond pure gym access into a broader wellness platform covering nutrition, sleep, mental health, and preventive care resources. This evolution positions WellHub against both traditional gym-discount benefit providers and digital wellbeing platforms. WellHub competes with Virgin Pulse, Personify Health, and benefits administrators who offer wellness modules, but differentiates through the physical fitness network depth and the consumer-grade experience of its employee app. ## Frequently Asked Questions ### How does WellHub's pricing model work for employers? Employers pay a per-employee monthly subscription fee to offer WellHub as a benefit. The cost scales with how much network access employees receive, with tiered plans ranging from basic digital wellness app access to full unlimited gym network memberships. ### What happened to Gympass and why was it rebranded as WellHub? Gympass rebranded as WellHub in 2023 to reflect an expansion beyond gym and fitness access into a broader employee wellness platform covering mental health, nutrition, sleep, and preventive care resources alongside the physical fitness network. ### Which countries does WellHub operate in? WellHub operates in the United States, United Kingdom, Brazil, Germany, Ireland, Netherlands, Spain, Italy, Portugal, Argentina, Chile, Mexico, and several other markets across Europe and Latin America, making it one of the few corporate fitness benefit providers with significant global coverage. ### What is WellHub? WellHub (formerly Gympass) is a corporate wellness platform that provides employees with access to a network of gyms, fitness studios, wellness apps, and mental health services through a single employer-subsidized subscription. ### How does WellHub work? Employers pay a per-employee subscription fee that gives workers access to WellHub's network of 50,000+ fitness partners globally, allowing employees to use gyms and studios with no additional cost or reduced out-of-pocket expense at point of visit. ### How much has WellHub raised? WellHub (as Gympass) has raised over $220M from investors including SoftBank, General Atlantic, and Atomico, and rebranded to WellHub in 2023 as it expanded from gym access to a comprehensive employee wellness marketplace. ### What is the business case for employers using WellHub? Research shows regular exercise reduces employee healthcare costs, absenteeism, and turnover. WellHub positions its ROI around these metrics, offering employers a subsidized wellness benefit that improves workforce productivity and reduces total compensation costs. ### How does WellHub expand beyond fitness? WellHub's platform includes mental health apps (Calm, Headspace), nutrition services, financial wellness tools, and sleep coaching — evolving from a gym access aggregator to a total employee wellbeing platform covering physical and mental health. ### What is WellHub and how does its employer wellness model work? WellHub (formerly Gympass) is a corporate wellness platform that gives employees access to a network of gyms, fitness studios, and digital wellness apps through their employer benefit. Employers pay a monthly per-employee fee, and employees use a WellHub membership to access any partner location or app in the network with no additional cost per visit. ### How large is WellHub's network of wellness partners? WellHub's network includes 50,000+ gym and fitness studio locations globally plus hundreds of digital wellness apps covering fitness, meditation, nutrition, and mental health. This breadth gives employees access to both physical facilities (gyms, yoga studios, pools) and digital wellness tools under a single employer-provided benefit. ### What companies use WellHub for employee wellness? WellHub serves thousands of employer clients globally ranging from large enterprises to mid-size companies. The platform is particularly popular in Brazil (its home market), the United States, and European markets. Clients include major global corporations across technology, financial services, healthcare, and retail sectors. ### How does WellHub measure wellness program ROI for employers? WellHub provides employers with utilization reporting showing employee engagement levels, most-used facilities and apps, and benchmark comparisons to similar organizations. The company publishes research demonstrating that active WellHub users show lower healthcare costs and absenteeism, supporting the ROI case for HR and benefits teams renewing contracts. ### How does WellHub compare to competitors like ClassPass or Virgin Pulse? ClassPass operates a consumer-facing multi-gym membership model, while WellHub focuses exclusively on employer-sponsored wellness benefits. Virgin Pulse is a broader employee wellness platform emphasizing health behavior tracking alongside facility access. WellHub's differentiation is its network breadth and employer-focused commercial model, which aligns incentives with HR benefits departments rather than individual consumers. ## Tags b2b, b2c, global, healthtech, hr-tech, marketplace, saas, unicorn --- *Data from geo.sig.ai Brand Intelligence Database. Updated 2026-04-14.*