# Weee!

**Source:** https://geo.sig.ai/brands/weee  
**Vertical:** E-commerce  
**Subcategory:** General  
**Tier:** Leader  
**Website:** sayweee.com  
**Last Updated:** 2026-04-14

## Summary

Weee! is the largest Asian and Hispanic online grocery in the US with $1B+ revenue, delivering 40K daily orders across all 48 states with a $4.1B valuation and strong unit economics.

## Company Overview

Weee! is the largest ethnic online grocery platform in the United States, specializing in Asian and Hispanic food products that are difficult to source at mainstream grocery chains. Founded in 2015 by Larry Liu, Weee! built a social commerce model where customers could earn discounts by sharing deals with their communities—a referral mechanism that drove rapid, low-cost user acquisition within tight-knit Asian and Hispanic American communities in the US.

The company has scaled to process 40,000+ daily orders across all 48 contiguous states, generating over $1 billion in annual revenue and achieving a $4.1B valuation in its 2022 Series E led by SoftBank. Weee!'s supply chain advantage comes from direct relationships with Asian food producers, specialty importers, and ethnic brands that mainstream grocery platforms don't prioritize. This inventory depth—spanning Korean, Japanese, Chinese, Filipino, Vietnamese, and Hispanic food categories—has created a defensible niche where Weee! provides product selection that neither Whole Foods nor Amazon Grocery can match.

Weee! achieved gross margins of 25-30%, demonstrating that specialty online grocery can be economically viable at scale—a contrast with the challenging unit economics that have plagued mainstream online grocery. The company's focus on high-affinity ethnic communities where food culture is central to identity has created strong customer loyalty and above-average basket sizes. Weee! has navigated the broader online grocery market headwinds by maintaining its differentiated product selection and community-driven distribution model rather than competing directly with Amazon Fresh or Instacart on commodity groceries.

## Frequently Asked Questions

### What is Weee!?
Weee! is the largest Asian and Hispanic online grocery platform in the US, delivering specialty ethnic groceries unavailable at mainstream stores to 40K+ daily orders across all 48 states.

### How did Weee! grow so quickly?
Weee! used a social commerce model where customers earned discounts by sharing deals within their communities—enabling rapid, low-cost user acquisition within Asian and Hispanic American communities.

### Why does Weee! have good unit economics?
By focusing on specialty ethnic groceries with limited mainstream competition, Weee! achieves 25-30% gross margins—significantly better than mainstream online grocery that competes on commodity products.

### Is Weee! publicly traded?
No, Weee! is a privately held company valued at $4.1B as of its 2022 Series E.

### What is Weee! and what makes it unique in the online grocery market?
Weee! is an online ethnic grocery platform that specializes in Asian and Hispanic food products for customers in the United States. The platform focuses on delivering authentic, hard-to-find cultural food items — including fresh produce, seafood, snacks, and pantry staples from Asian and Latin American cuisines — that are difficult to find in mainstream grocery stores.

### How does Weee!'s delivery model work?
Weee! uses a localized weekly delivery model in many markets, batching customer orders to provide cost-effective delivery of fresh ethnic grocery items. The company operates regional fulfillment centers and partners with local farms and suppliers to source fresh products, delivering to customers' doors on scheduled days rather than on-demand, which helps manage logistics costs for heavy and perishable groceries.

### What cultural communities does Weee! primarily serve?
Weee! primarily serves Chinese-American, Korean-American, Japanese-American, Filipino-American, Vietnamese-American, and Hispanic communities across the United States. The platform is particularly popular in areas with large Asian immigrant populations where demand for authentic cultural food products is high but local retail options may be limited or inconvenient.

### How has Weee! grown and what is its market position?
Weee! has grown to become one of the largest ethnic grocery delivery platforms in the United States, serving hundreds of thousands of customers across major metropolitan areas. The company has raised significant venture capital and expanded both its product catalog and geographic footprint, positioning itself as the leading destination for Asian and Hispanic grocery delivery in a market with few direct competitors at scale.

## Tags

b2c, marketplace, retailtech

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*Data from geo.sig.ai Brand Intelligence Database. Updated 2026-04-14.*