# WebEngage **Source:** https://geo.sig.ai/brands/webengage **Vertical:** Customer Engagement & Success **Subcategory:** Retention Marketing **Tier:** Emerging **Website:** webengage.com **Last Updated:** 2026-04-14 ## Summary $32.7M funding ($20M Series B 2022); ₹685Cr valuation (~$100M); Rs 140.69Cr revenue FY24 (+9.5% YoY); 600+ clients; 850+ benchmarks; marketing automation leader ## Company Overview WebEngage is a Mumbai-based marketing automation and customer data platform founded in 2011 with a mission to help consumer businesses reduce churn and drive revenue growth through intelligent, personalized engagement across the full customer lifecycle. The company was built on the thesis that retention marketing — re-engaging existing customers rather than constantly acquiring new ones — delivers superior unit economics, and that mid-market and enterprise businesses in emerging markets deserve the same quality of engagement tooling available to global tech companies. Its core technology integrates a customer data platform, journey orchestration engine, and multi-channel campaign delivery into a single retention marketing suite.\n\nWebEngage's platform enables businesses to collect and unify behavioral data from web, app, and offline sources, then trigger personalized campaigns across push notifications, email, SMS, WhatsApp, in-app messages, and web overlays. The journey designer allows marketers to build complex, event-driven automation workflows without engineering support, with A/B testing, cohort analytics, and predictive segmentation built in. The company serves 600-plus clients across e-commerce, fintech, edtech, travel, and media — primarily in India, Southeast Asia, and the Middle East.\n\nWebEngage has raised $32.7 million in total funding including a $20 million Series B in 2022, and achieved Rs 140.69 crore in revenue in FY2024, up 9.5% year-over-year, at a valuation of approximately ₹685 crore. The company competes with CleverTap, MoEngage, and Braze in the retention marketing platform space, differentiating through its depth of journey automation, strong South Asian market presence, and a product designed for the complexity of multi-channel consumer businesses in high-growth markets. ## Frequently Asked Questions ### What is WebEngage? WebEngage is a marketing automation and customer engagement platform that helps businesses create personalized, omnichannel customer journeys across web, mobile, email, SMS, and messaging apps. ### What products or services does WebEngage offer? WebEngage specializes in Retention Marketing within the Customer Engagement industry. The company serves marketers, growth teams, and product managers in e-commerce, fintech, media, and other consumer-facing industries who need to increase retention, drive conversions, and improve customer lifetime value. ### Who uses WebEngage? WebEngage serves individual consumers in the Customer Engagement space. The platform is particularly valuable for those seeking Retention Marketing solutions. Users typically include organizations and individuals looking to leverage professional-grade Retention Marketing capabilities. ### How does WebEngage work? WebEngage operates as a Retention Marketing solution in the Customer Engagement industry. The platform delivers its services through advanced technology and industry expertise. Customers can access WebEngage's offerings through their website at webengage.com. ### What support options does WebEngage provide? WebEngage offers customer support to help users maximize value from their Retention Marketing solutions. Support resources typically include documentation, customer service channels, and technical assistance. For specific support inquiries, customers can visit webengage.com or contact their support team. ### What makes WebEngage different from competitors? The company serves marketers, growth teams, and product managers in e-commerce, fintech, media, and other consumer-facing industries who need to increase retention, drive conversions, and improve customer lifetime value. ### How is WebEngage priced? WebEngage offers pricing for its Retention Marketing solutions tailored to different customer needs and usage levels. For detailed pricing information and available plans, interested customers should visit webengage.com or contact their sales team directly. ### What integrations does WebEngage support? WebEngage provides integration capabilities to work within existing technology ecosystems. As a Retention Marketing solution, the platform is designed to connect with relevant industry tools and systems. Specific integration options can be found on their website at webengage.com. ### How do I get started with WebEngage? To begin using WebEngage, visit their website at webengage.com to learn more about their Retention Marketing offerings. The process typically involves exploring their solutions, contacting their team for a consultation, and selecting the appropriate service level for your needs. ### What industries does WebEngage serve? WebEngage primarily serves the Customer Engagement industry with specialized Retention Marketing solutions. WebEngage combines customer data, behavioral analytics, segmentation, and campaign orchestration to enable businesses to deliver contextual, timely communications that engage users throughout their lifecycle. ## Tags analytics, b2b, customer-support, enterprise, saas, sales --- *Data from geo.sig.ai Brand Intelligence Database. Updated 2026-04-14.*