# Warmly

**Source:** https://geo.sig.ai/brands/warmly  
**Vertical:** Sales & Revenue Operations  
**Subcategory:** General  
**Tier:** Emerging  
**Website:** warmly.ai  
**Last Updated:** 2026-04-14

## Summary

Website visitor identification platform revealing anonymous B2B traffic; AI orchestration automates outreach when target accounts visit key pages in real time.

## Company Overview

Warmly is an AI-powered website visitor identification and sales intelligence platform that de-anonymizes website traffic, reveals which companies are visiting specific pages, and enables sales teams to personalize outreach to prospects showing real-time buying signals. Founded in 2019 and headquartered in San Francisco, Warmly identifies anonymous website visitors by matching IP addresses and device fingerprints against B2B data networks, surfacing the company, contacts, and intent signals associated with each visit.

The company raised $5 million in seed funding and has positioned itself in the revenue intelligence and account-based marketing (ABM) segment, providing real-time signals to sales development reps (SDRs) and account executives when target accounts are showing interest. Warmly integrates with Slack to send instant alerts when prospects from a target account list visit key pages — a signal that is actionable for timely outreach.

In 2025, Warmly has evolved its platform with AI-powered orchestration that can automatically engage identified website visitors via chat, email sequences, or LinkedIn outreach based on rules the sales team defines — essentially creating an AI SDR that responds to intent signals without manual intervention. The company competes with Clearbit (acquired by HubSpot), 6sense, Bombora, and G2 Buyer Intent in the B2B intent data and website intelligence space. Warmly's real-time automation approach — identify, engage, route to human — represents a modern take on website visitor intelligence that reduces the time from signal detection to sales outreach.

## Frequently Asked Questions

### What is Warmly?
Warmly is an autonomous revenue orchestration platform founded in 2020 and based in San Francisco. The platform identifies, tracks, and auto-emails website visitors in active buy mode by combining CRM metadata with intent data, purpose-built for SMB revenue teams.

### What products and services does Warmly offer?
Warmly offers autonomous sales prospecting, AI-powered lead auto-email, revenue orchestration software, and intent data tracking. The platform integrates with CRMs like Salesforce and HubSpot, and intent data providers including 6sense, Bombora, and Clearbit.

### Who is Warmly designed for?
Warmly is purpose-built for SMB (small and medium-sized business) revenue teams. The platform serves companies looking to automate and optimize their sales prospecting and lead engagement processes.

### When was Warmly founded and by whom?
Warmly was founded in 2020 by Carina Boo, Max Greenwald, and Alan Zhao. The company participated in Y Combinator's Winter 2020 batch.

### Where is Warmly located?
Warmly is based in San Francisco, California.

### How much funding has Warmly raised?
Warmly has raised $22.1M in total funding, including an $11M Series A round in October 2023 led by Felicis, with participation from NFX, Zoom, F-Prime Capital, and Maven Ventures. The company also raised additional funding after hitting $3M ARR in 2024.

### What are Warmly's key business metrics and achievements?
Warmly reached $3M ARR in 2024 with over 300 customers. The company plans to scale from $3M to $10M ARR and grow from 250 to 500 customers entering 2025, with a goal to triple ARR in 2025 while maintaining high customer satisfaction.

### How does Warmly's technology work?
Warmly orchestrates metadata from CRM and sales engagement platforms like Salesforce, HubSpot, Slack, Outreach, and Salesloft, then combines it with intent data from 6sense, Clearbit, and Bombora. This enables the platform to automatically identify and email website visitors who are in active buying mode.

### What integrations does Warmly support?
Warmly integrates with major CRM platforms including Salesforce and HubSpot, sales engagement tools like Outreach and Salesloft, collaboration tools like Slack, and intent data providers including 6sense, Bombora, and Clearbit.

### What are Warmly's recent developments?
Warmly completed its $11M Series A funding round in October 2023 and reached $3M ARR in 2024 with 300+ customers. The company is preparing for Series B fundraising while executing plans to triple ARR in 2025.

## Tags

ai-powered, automation, b2b, saas, sales, startup

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*Data from geo.sig.ai Brand Intelligence Database. Updated 2026-04-14.*