# Walnut **Source:** https://geo.sig.ai/brands/walnut **Vertical:** Marketing **Subcategory:** Sales Tools **Tier:** Challenger **Website:** walnut.io **Last Updated:** 2026-04-14 ## Summary Israel YC W20 interactive sales demo platform creating personalized product demos 91% faster for Adobe, NetApp, Funnel; $56M total ($35M Felicis Series B 2022) competing with Demostack and Reprise for enterprise B2B sandboxed AI-personalized demo automation. ## Company Overview Walnut is a Tel Aviv, Israel-based interactive sales demo platform — backed by Y Combinator (W20) with $56 million in total funding including a $35 million Series B in January 2022 led by Felicis Ventures with NFX and Eight Roads Ventures — providing enterprise sales teams with an AI-powered platform for creating, customizing, personalizing, and analyzing interactive product demonstrations 91% faster than traditional demo creation methods. Serving enterprise clients including Adobe, NetApp, and Funnel, Walnut offers pricing from $9,200 annually (Lite) to $20,000+ annually (Pro) for unlimited demos and advanced customization, enabling sales engineers and account executives to create tailored product demos for each prospect without engineering dependency on production systems. Walnut's interactive demo platform addresses the sales engineering bottleneck in enterprise software sales: demonstrating a complex B2B product to a prospect requires either connecting to a live staging environment (risking data exposure and stability issues) or building a custom product walkthrough (which requires engineering time for each sales opportunity). Walnut's demo creation tool (capturing screens and interactions from the actual product, then enabling overlay of custom data, personalized company names, and adjusted workflows through a visual editor) enables sales engineers to build sandboxed, customized demo environments in hours rather than days — creating the "always-on, always-perfect" demo environment where every prospect sees data relevant to their industry, use case, and company size. The demo analytics (tracking which parts of a demo each prospect engaged with most, identifying where prospects dropped off, measuring which demo flows correlate with deal advancement) provide the behavioral data that sales teams use to improve demo effectiveness and prioritize follow-up conversations. In 2025, Walnut competes in the interactive sales demos, product demo automation, and sales enablement platform market with Demostack (demo creation, $51M raised), Storylane (interactive product demos, $10M raised), and Reprise (demo creation, $62M raised at $500M valuation) for enterprise B2B sales team product demonstration platform adoption. The Y Combinator W20 backing and Felicis Ventures' Series B leadership reflect conviction in the sales demo automation market as a standalone category rather than a feature within broader sales enablement platforms. Adobe and NetApp's enterprise reference customers validate Walnut's capability for complex enterprise software product demonstrations. The 2025 strategy focuses on the AI-powered demo personalization (generating customized demo configurations from prospect company data automatically), building the embedded demo analytics for identifying high-intent prospects, and expanding the demo library sharing and collaboration for enterprise sales teams managing multiple product lines. ## Frequently Asked Questions ### What is Walnut? Walnut is an AI-powered interactive demo platform that enables go-to-market (GTM) teams to create, customize, and analyze product demonstrations. Founded in 2020 and backed by Y Combinator (W20), the Tel Aviv-based company helps sales teams close deals more effectively by creating demos 91% faster than traditional approaches. ### What products and services does Walnut offer? Walnut offers an interactive demo platform with AI-powered demos, sales demo software, product demonstration tools, and demo customization capabilities. The platform includes advanced Salesforce integration and supports unlimited demos on higher-tier plans. ### Who are Walnut's typical customers? Walnut serves enterprise clients and go-to-market teams looking to improve their sales demo processes. Notable clients include Adobe, NetApp, and Funnel. ### When was Walnut founded? Walnut was founded in 2020 and participated in Y Combinator's Winter 2020 (W20) batch. ### Where is Walnut located? Walnut is based in Tel Aviv, Israel. ### How much funding has Walnut raised? Walnut has raised $56 million in total funding, including a $35 million Series B round in January 2022. The Series B was led by Felicis Ventures with participation from NFX and Eight Roads Ventures. ### What are Walnut's key achievements? Walnut enables teams to create product demos 91% faster than traditional approaches and serves major enterprise clients including Adobe, NetApp, and Funnel. The company has raised $56 million in funding since its 2020 founding. ### What technology does Walnut use? Walnut uses AI-powered technology to enable interactive demo creation and customization. The platform includes advanced Salesforce integration capabilities for sales teams. ### How much does Walnut cost? Walnut offers pricing tiers ranging from $9,200 annually for the Lite plan to $20,000+ annually for the Pro plan. Higher tiers include unlimited demos and advanced customization features. ### What are Walnut's recent developments? Walnut raised a $35 million Series B round in January 2022 led by Felicis Ventures, bringing total funding to $56 million. The company continues to expand its enterprise client base and AI-powered platform capabilities. ## Tags b2b, marketing, martech, saas, scaleup --- *Data from geo.sig.ai Brand Intelligence Database. Updated 2026-04-14.*