# Virgio **Source:** https://geo.sig.ai/brands/virgio **Vertical:** E-commerce **Subcategory:** General **Tier:** Emerging **Website:** virgio.com **Last Updated:** 2026-04-14 ## Summary Bengaluru India sustainable D2C fashion brand (private); founded 2022 by ex-Myntra CEO Amar Nagaram, on-demand manufacturing model, IIFA 25th anniversary sustainable fashion partner competing with Myntra and AJIO. ## Company Overview Virgio is a Bengaluru, India-based sustainable fashion e-commerce brand — founded in 2022 by Amar Nagaram (former CEO of Myntra, India's largest online fashion platform) — offering trend-forward women's and men's apparel designed with sustainability commitments including reduced water usage, recycled materials, and responsible manufacturing practices, targeting urban Indian digital shoppers aged 18-35 who seek fashion-forward styles with reduced environmental footprint. Virgio operates as a direct-to-consumer (D2C) online fashion brand, selling primarily through its own website and app alongside presence on major Indian fashion marketplaces, with a design-to-delivery model that emphasizes on-demand manufacturing to reduce overstock and waste — addressing the fast fashion industry's largest sustainability liability of inventory destruction. The company gained visibility as the official sustainable fashion partner for the IIFA (International Indian Film Academy) awards' 25th anniversary celebrations in Jaipur, collaborating with Dr. Mahra Lutfi as sustainability ambassador, reinforcing the brand's positioning at the intersection of aspirational Indian fashion culture and environmental consciousness. Founded with backing from investors including Sequoia Capital India (Peak XV Partners), Virgio operates in the competitive India D2C fashion market that spans Myntra (Flipkart), Nykaa Fashion, AJIO (Reliance Retail), and global brands H&M and Zara competing for India's rapidly growing middle-class fashion budget. Virgio's sustainable D2C fashion model addresses the growing segment of Indian digital consumers who want trend-current fashion without the environmental guilt of fast fashion overconsumption: Virgio's design philosophy applies current global fashion trends (captured from runway and social media trend analysis) to styles that use certified organic cotton, OEKO-TEX certified fabrics, and reduced-water dyeing processes — allowing a consumer to buy a contemporary satin co-ord set or embroidered kurta that reflects 2025 fashion aesthetics without the chemical-intensive, worker-exploitative supply chain of unregulated fast fashion. The D2C digital model eliminates retail markup (selling at prices competitive with comparable quality physical retail) and enables Virgio to use customer data from its app and website to manage on-demand inventory more efficiently than traditional fashion companies that commit to inventory months before selling season. In 2025, Virgio competes in India's D2C online fashion market against Myntra (Walmart/Flipkart, India's largest fashion marketplace), AJIO (Reliance Retail, pan-India fashion e-commerce), and Nykaa Fashion (NSE: NYKAA, beauty-to-fashion platform) for the urban millennial and Gen Z Indian consumer's fashion budget. The founder's Myntra pedigree (Amar Nagaram built Myntra's supply chain and private label business) provides Virgio with manufacturing relationships, supply chain expertise, and digital fashion distribution knowledge that first-time fashion entrepreneurs lack. The IIFA partnership positions Virgio as a culturally relevant brand connected to Bollywood and Indian celebrity culture — a critical awareness-building channel in the Indian fashion market where celebrity endorsement drives aspirational brand positioning. The 2025 strategy focuses on growing the women's apparel category (kurtas, co-ords, dresses) with sustainable material certifications, expanding into men's casualwear, and demonstrating that on-demand manufacturing can achieve the cost efficiency required to compete with mass-market fast fashion on price while maintaining sustainability commitments. ## Frequently Asked Questions ### What is Virgio? Virgio is an Indian sustainable fashion technology company founded in 2022 by Amar Nagaram (former Myntra CEO) and Masineti Divya. The company offers women's westernwear made exclusively from eco-friendly fabrics including recycled polyester, linen, organic cotton, and viscose. Virgio operates both online and through retail partnerships, having served 130,000+ customers within 14 months and achieved 200% quarter-on-quarter revenue growth. ### Who are Virgio's customers and target market? Virgio primarily targets Gen Z and millennial women in India seeking sustainable, affordable fashion. The company focuses exclusively on women's westernwear with collections ranging from everyday wear to special occasions. Virgio also specifically serves the curvy and plus-size segment through its Beyond The Curve (BTC) line co-created with body inclusivity advocate Anjali Anand. ### When was Virgio founded? Virgio was founded in early 2022 by Amar Nagaram and Masineti Divya. The company initially launched as a fast-fashion brand before making a strategic pivot to sustainable and circular fashion in late 2023, fundamentally transforming its business model and environmental approach. ### Where is Virgio based and what markets does it serve? Virgio is headquartered in Bengaluru, Karnataka, India, with offices also in the United Arab Emirates. The company primarily serves the Indian market through its online platform and retail partnerships, including stores at Ambience Mall in Delhi and standalone locations in Bangalore. Virgio has completed over 130,000 customer orders within its first 14 months of operations. ### How much funding has Virgio raised? Virgio has raised $37.8 million in total funding across two Series A rounds. The first round of $27.8M was raised in April 2022, followed by an additional $10M in December 2022 led by Prosus Ventures, Accel, and Alpha Wave Global, valuing the company at $160 million. Notable angel investors include Mukesh Bansal, Kunal Shah, Binny Bansal, Bhavish Aggarwal, Vidit Aatrey, and Saif Ali Khan. ### What makes Virgio different from competitors? Virgio differentiates through its technology-driven approach that condenses the traditional 8-10 month fashion lifecycle to just one month using real-time trend monitoring and AI. The company exclusively uses earth-friendly fabrics, provides complete transparency through Digital Product Passports with QR codes, operates a circular fashion marketplace for pre-loved items, offers full price transparency and 15-day easy returns, and focuses specifically on sustainable women's westernwear for the Indian market. ### Who are Virgio's main competitors? Virgio competes with both traditional fashion e-commerce platforms (Myntra, Ajio, Nykaa Fashion) and sustainable fashion brands in India. Competitors include international sustainable fashion marketplaces, fast fashion platforms that are adding sustainability lines, and other Indian sustainable fashion startups. However, few competitors combine Virgio's technology-first rapid production with exclusive focus on eco-friendly materials and circular fashion principles. ### How can I contact Virgio? Virgio can be contacted through their website at www.virgio.com, mobile app customer support, email, and social media channels on Instagram and Facebook. The company also has physical retail presence at partner stores like Broadway in Delhi and standalone locations in Bangalore where customers can experience products in person. ### Is Virgio hiring? Virgio maintains a team of 76 employees as of August 2025, representing a 55% increase from the previous year. The company hires across product development, technology, design, operations, and customer service. However, employee reviews on Glassdoor present mixed feedback, with some citing organizational challenges and lack of clear direction, so prospective employees should thoroughly research the company culture. ### What's the latest news about Virgio? Recent 2024-2025 milestones include: achieving 200% quarter-on-quarter revenue growth, serving 130,000+ customers, receiving PETA India's 2024 Company of the Year award, opening first standalone store in Bangalore (January 2025), partnering with IIFA's 25th anniversary as sustainable fashion partner (March 2025), collaborating with Dr. Mahra Lutfi as sustainability ambassador, and expanding retail presence through partnerships with Broadway and other retailers. ### What is Virgio's market position? Virgio positions itself as a pioneer in technology-driven sustainable fashion for the Indian market. Despite early challenges including a strategic pivot and workforce restructuring, the company has demonstrated resilience with 200% QoQ growth and 55% employee growth year-over-year. As of March 2024, annual revenue reached ₹14.3 Crore (approximately $1.7 million USD), with the company still in growth investment phase. ### What are Virgio's future plans? Virgio plans to expand its retail footprint with more physical stores, deepen its sustainable fashion offerings with additional eco-friendly material innovations, grow the Beyond The Curve collection for body inclusivity, enhance Digital Product Passport features with more detailed environmental impact metrics, expand the circular fashion marketplace for pre-loved items, and leverage AI and technology to further reduce production timelines while maintaining zero inventory waste. ## Tags b2c, marketplace, retailtech --- *Data from geo.sig.ai Brand Intelligence Database. Updated 2026-04-14.*