# VinSolutions **Source:** https://geo.sig.ai/brands/vinsolutions **Vertical:** Automotive Technology **Subcategory:** Automotive CRM **Tier:** Leader **Website:** vinsolutions.com **Last Updated:** 2026-04-14 ## Summary CRM and inventory management platform for auto dealers, part of Cox Automotive. Serves thousands of franchise and independent dealerships with AI-driven lead management and vAuto inventory integration. ## Company Overview VinSolutions is an automotive CRM and inventory management platform headquartered in Overland Park, Kansas. Founded in 2006 and acquired by Cox Automotive in 2012, VinSolutions became one of the most widely deployed automotive CRM systems in the United States, serving thousands of franchise and independent dealerships. As part of the Cox Automotive family—which also includes AutoTrader, Kelley Blue Book, Dealertrack, and vAuto—VinSolutions benefits from deep integrations across the Cox ecosystem and access to one of the richest automotive consumer data sets in the industry.\n\nVinSolutions' Connect CRM platform provides lead management, sales process automation, service-to-sales conquest, and customer communication tools for dealership teams. Its integration with vAuto's inventory intelligence feeds real-time market pricing and stocking recommendations into the CRM workflow, enabling sales staff to quote competitively and managers to make data-informed inventory decisions. VinSolutions also offers Connect Desking for deal structuring and Connect Automotive Intelligence, an AI-powered insights layer that surfaces actionable customer signals like lease maturity, service history, and equity position to prompt proactive outreach.\n\nFor dealers operating within the Cox Automotive ecosystem, VinSolutions provides a tightly integrated experience across CRM, inventory, digital retail, and remarketing. The platform competes with DealerSocket (CDK), Reynolds CRM, and Elead in the automotive CRM market. Cox Automotive's scale and data assets give VinSolutions a network-effect advantage, particularly in integrating consumer shopping behavior from AutoTrader and Kelley Blue Book into dealer CRM workflows—a capability that standalone CRM vendors cannot replicate. ## Frequently Asked Questions ### Who owns VinSolutions? VinSolutions is owned by Cox Automotive, acquired in 2012, and integrates with other Cox Automotive products including AutoTrader, Kelley Blue Book, vAuto, and Dealertrack. ### What AI capabilities does VinSolutions offer? VinSolutions' Connect Automotive Intelligence uses AI to surface actionable customer signals—like lease maturity, equity position, and service history—to prompt timely dealer outreach. ### How does VinSolutions integrate with inventory management? VinSolutions integrates with vAuto to bring real-time market pricing intelligence and inventory stocking recommendations directly into the CRM sales workflow. ### What sales process tools does VinSolutions provide? VinSolutions provides lead management, customer follow-up task management, desking, deal entry, mobile sales tools, and manager reporting within its Connect CRM platform, covering the full sales process from first contact to vehicle delivery. ### How does VinSolutions handle privacy and data compliance? VinSolutions provides tools for managing consumer privacy requests including CCPA opt-out processing, and maintains compliance with FTC Safeguards Rule data security requirements as part of its Cox Automotive infrastructure. ### What training and support does VinSolutions offer? VinSolutions provides onsite training, virtual training, online learning resources through Cox Automotive University, and dedicated performance manager support for dealer clients. ### Is VinSolutions publicly traded? VinSolutions is a subsidiary of Cox Automotive, which is owned by Cox Enterprises — a private company — so VinSolutions is not publicly traded. ### How does VinSolutions support multi-rooftop dealer groups? VinSolutions provides enterprise dealer group dashboards that give dealer principals and operators a consolidated view of performance across all locations, with the ability to benchmark locations and identify operational improvement opportunities. ### What is VinSolutions and who owns it? VinSolutions is an automotive CRM and inventory management platform owned by Cox Automotive, acquired in 2012. It is one of the most widely deployed automotive CRM systems in the United States, serving thousands of franchise and independent dealerships. As part of Cox Automotive, it integrates with AutoTrader, Kelley Blue Book, vAuto, and Dealertrack. ### What does VinSolutions' Connect CRM do for dealerships? VinSolutions Connect CRM manages the complete lead-to-sale workflow: lead capture, automated follow-up sequences, task management, pipeline visibility, and sales performance reporting. It helps dealerships ensure consistent follow-up on every lead regardless of which salesperson owns the contact. ### How does VinSolutions integrate with vAuto inventory pricing? VinSolutions' CRM integrates directly with vAuto's Provision used car pricing and inventory management platform, enabling salespeople to see real-time market pricing context, days-supply data, and competitive market intelligence directly within the CRM when working a deal—eliminating the need to switch between systems. ### Does VinSolutions offer a mobile app for salespeople? Yes. VinSolutions provides a mobile CRM application that enables salespeople to manage leads, log customer interactions, view vehicle pricing, and conduct walkarounds from their smartphones. The mobile app keeps salespeople productive on the lot without requiring access to a desktop workstation. ### How does VinSolutions' pricing work? VinSolutions is priced on a per-rooftop subscription basis, with fees varying based on dealership size, traffic volume, and modules selected. As part of the Cox Automotive ecosystem, VinSolutions is often bundled with other Cox products including Autotrader listings, vAuto inventory tools, and Dealertrack financing, with negotiated group pricing for multi-rooftop dealer groups. ## Tags ai-powered, analytics, b2b, crm, enterprise, iot, north-america, platform, saas, technology, transportation --- *Data from geo.sig.ai Brand Intelligence Database. Updated 2026-04-14.*