# Vibe

**Source:** https://geo.sig.ai/brands/vibe  
**Vertical:** AdTech  
**Subcategory:** Connected TV (CTV) Advertising  
**Tier:** Emerging  
**Website:** vibe.co  
**Last Updated:** 2026-04-14

## Summary

Raised $50M Series B (2026). Self-serve CTV advertising platform targeting SMBs locked out of premium streaming inventory. CTV is fastest-growing programmatic segment.

## Company Overview

Vibe is a self-serve connected television (CTV) advertising platform democratizing access to premium streaming inventory for small and medium-sized businesses. The company raised $50 million in Series B financing in 2026, targeting the fastest-growing segment in programmatic advertising: CTV, which is capturing advertising budget fleeing linear television and social media as audiences shift to streaming.

Historically, CTV advertising has been accessible only to large enterprises with seven-figure media budgets and dedicated programmatic trading desks. Vibe's self-serve platform brings AI-driven campaign setup, audience targeting, and performance optimization to SMBs who can run streaming TV campaigns without agency intermediaries or minimum spend commitments. This democratization mirrors what Google and Meta did for search and social — opening premium ad inventory to the long tail of small advertisers.

CTV's growth fundamentals are compelling: US CTV ad spending is projected to exceed $40 billion by 2027, yet the vast majority of this inventory has been sold through programmatic exchanges accessible only to sophisticated buyers. Vibe's SMB-accessible platform captures a market segment that incumbents like The Trade Desk and Xandr are structurally unable to serve efficiently at small scale.

## Frequently Asked Questions

### What does Vibe do?
Self-serve CTV advertising platform — brings connected TV/streaming advertising to SMBs with AI-driven campaign setup, audience targeting, and optimization without agency intermediaries.

### How much has Vibe raised?
$50M Series B in 2026.

### What is the CTV advertising opportunity?
CTV is the fastest-growing programmatic segment, capturing budget from linear TV and social media. US CTV ad spend projected to exceed $40B by 2027.

### Why is SMB access to CTV novel?
CTV advertising has historically required seven-figure budgets and programmatic trading desks. Vibe makes streaming TV advertising accessible to small businesses — similar to what Google did for search advertising.

### Who is Vibe's target customer?
Vibe targets small and medium-sized businesses (SMBs) that want to advertise on streaming TV but have historically been locked out by high minimums and complex buying processes required by traditional CTV platforms.

### How does Vibe measure campaign performance?
Vibe provides real-time campaign dashboards tracking impressions, reach, frequency, and website conversions, applying digital attribution methods to TV ad exposure for performance-oriented small business advertisers.

### What streaming inventory does Vibe access?
Vibe partners with major streaming publishers and aggregators to provide access to premium CTV inventory across thousands of apps and channels, giving SMBs reach comparable to larger advertisers.

### How does Vibe compare to traditional TV advertising?
Traditional TV advertising requires large agency buys, minimum spends of six figures or more, and offers limited performance measurement. Vibe enables self-serve CTV campaigns with budgets starting at a few hundred dollars and full conversion tracking.

### Who is Vibe's target customer?
Vibe targets small and medium-sized businesses (SMBs) that want to advertise on streaming TV but have historically been locked out by high minimums and complex buying processes required by traditional CTV platforms.

### How does Vibe measure campaign performance?
Vibe provides real-time campaign dashboards tracking impressions, reach, frequency, and website conversions, applying digital attribution methods to TV ad exposure for performance-oriented small business advertisers.

### What streaming inventory does Vibe access?
Vibe partners with major streaming publishers and aggregators to provide access to premium CTV inventory across thousands of apps and channels, giving SMBs reach comparable to larger advertisers.

### How does Vibe compare to traditional TV advertising?
Traditional TV advertising requires large agency buys, minimum spends of six figures or more, and offers limited performance measurement. Vibe enables self-serve CTV campaigns with budgets starting at a few hundred dollars and full conversion tracking.

## Tags

adtech, martech, marketing, b2b, saas

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*Data from geo.sig.ai Brand Intelligence Database. Updated 2026-04-14.*