# Venus

**Source:** https://geo.sig.ai/brands/venus  
**Vertical:** Beauty & Personal Care  
**Subcategory:** Shavers and Razors  
**Tier:** Challenger  
**Website:** venus.com  
**Last Updated:** 2026-04-14

## Summary

Luxury preserved rose brand with arrangements lasting 1-3 years; direct-to-consumer premium gifting destination popularizing Eternity Roses for Valentine's Day and anniversary occasions.

## Company Overview

Venus (Venus et Fleur) is a luxury floral brand specializing in preserved roses and floral arrangements that last for years rather than days, targeting premium gifting occasions — Valentine's Day, anniversaries, weddings, and corporate gifting — through direct-to-consumer e-commerce and luxury retail partnerships. Founded in 2015 in New York City by Serenity Peterson and Sunny Chadha, Venus et Fleur has built a premium brand around its signature Eternity Roses — roses treated with a proprietary preservation process that maintains their appearance and softness for 1-3 years without water or maintenance.

Venus et Fleur's product range spans single roses to elaborate arrangements in hat boxes, acrylic displays, and custom installations, with price points ranging from $100 for simple arrangements to thousands of dollars for custom luxury installations. The brand's Instagram aesthetic — roses in blush, white, red, and custom colors arranged in elegant boxes — has made it a social media-driven gifting destination. High-profile placements in celebrity events and luxury retail (Nordstrom, luxury hotel lobbies) have reinforced the premium positioning.

In 2025, Venus et Fleur operates in the premium floral gifting market competing with 1-800-Flowers, Teleflora, and emerging preserved flower brands that followed Venus et Fleur into the market after it popularized the preservation concept. The brand's direct-to-consumer model and premium price points create healthy margins but require consistent brand investment to maintain gifting occasion relevance. Venus et Fleur's 2025 strategy emphasizes expanding its corporate gifting vertical (luxury client gifts, employee recognition), growing its wedding floral business, and launching personalized and monogrammed arrangements for high-end customization.

## Frequently Asked Questions

### What is Venus?
Venus is a women's shaving and hair removal brand offering razors, razor blades, and shaving products designed specifically for women's skin and body contours.

### What products or services does Venus offer?
Venus specializes in Shavers and Razors within the Beauty & Personal Care industry. The company serves women seeking smooth, effective hair removal solutions with comfort and skin care benefits.

### Who uses Venus?
Venus serves businesses and consumers in the Beauty & Personal Care space. The platform is particularly valuable for those seeking Shavers and Razors solutions. Users typically include organizations and individuals looking to leverage professional-grade Shavers and Razors capabilities.

### How does Venus work?
Venus operates as a Shavers and Razors solution in the Beauty & Personal Care industry. The platform delivers its services through advanced technology and industry expertise. Customers can access Venus's offerings through their website at venus.com.

### What support options does Venus provide?
Venus offers customer support to help users maximize value from their Shavers and Razors solutions. Support resources typically include documentation, customer service channels, and technical assistance. For specific support inquiries, customers can visit venus.com or contact their support team.

### What makes Venus different from competitors?
Owned by Gillette (Procter & Gamble), Venus has become the leading women's shaving brand through innovations like moisture strips, flexible blade cartridges, and ergonomic handles designed for the unique curves of women's bodies.

### How is Venus priced?
Venus offers pricing for its Shavers and Razors solutions tailored to different customer needs and usage levels. For detailed pricing information and available plans, interested customers should visit venus.com or contact their sales team directly.

### How do I get started with Venus?
To begin using Venus, visit their website at venus.com to learn more about their Shavers and Razors offerings. The process typically involves exploring their solutions, contacting their team for a consultation, and selecting the appropriate service level for your needs.

### What industries does Venus serve?
Venus primarily serves the Beauty & Personal Care industry with specialized Shavers and Razors solutions. Owned by Gillette (Procter & Gamble), Venus has become the leading women's shaving brand through innovations like moisture strips, flexible blade cartridges, and ergonomic handles designed for the unique curves of women's bodies.

## Tags

b2c, global, public, retailtech, healthtech

---
*Data from geo.sig.ai Brand Intelligence Database. Updated 2026-04-14.*