# Vendah **Source:** https://geo.sig.ai/brands/vendah **Vertical:** E-commerce **Subcategory:** General **Tier:** Emerging **Website:** vendah.com **Last Updated:** 2026-04-14 ## Summary Brazil YC W23 beauty/wellness social commerce for 45K women resellers at $3.8M revenue Jul 2025 growing 25% MoM; $2.5M Goodwater/YC/DOMO seed Aug 2023 with embedded credit and AI WhatsApp sales competing with Natura resellers for LATAM informal commerce. ## Company Overview Vendah is a São Paulo, Brazil-based social commerce marketplace — backed by Y Combinator (W23) with $2.5 million in total funding including a BRL 12 million (approximately $2.5 million) seed in August 2023 led by Goodwater Capital with Y Combinator, DOMO.VC, Acacia Venture Capital Partners, and Ian Faria — providing Brazilian and Latin American women resellers with a beauty and wellness marketplace where they can build independent reselling businesses through embedded credit, AI-driven WhatsApp sales tools, and curated brand partnerships. Founded in 2021 and generating $3.8 million in annual revenue as of July 2025 with 45,000 resellers growing at 25% month-over-month, Vendah positions as the Faire-style marketplace for LATAM informal commerce, specifically empowering the 40 million+ Brazilian women engaged in informal sales as a primary or supplemental income source. Vendah's social commerce model taps into Brazil's established reseller culture: Avon, Natura, and Herbalife have built multi-billion dollar businesses in Brazil through direct sales networks of millions of informal women resellers who sell through personal networks rather than traditional retail. Vendah modernizes this model for the WhatsApp commerce era — resellers curate product selections from Vendah's beauty and wellness brand marketplace, share product links and catalogs through WhatsApp groups and Instagram stories, and Vendah handles fulfillment, payments, and customer service. The embedded credit (Vendah extending purchase financing to resellers' customers directly within the sales conversation) removes the friction that has historically limited resellers to only selling to customers who can pay full price immediately. The AI WhatsApp sales tools (automated product recommendations based on customer conversation context, sales pitch templates optimized for Brazilian informal commerce conversational patterns) help resellers close more sales per conversation. In 2025, Vendah competes in the Brazil social commerce, women reseller marketplace, and LATAM informal commerce market with Merama (LATAM brands e-commerce aggregator, $400M raised), Olist (Brazil SMB e-commerce, $186M raised), and MercadoLibre (NASDAQ: MELI, Brazil dominant marketplace) for Brazilian women reseller and social commerce platform adoption. Goodwater Capital's investment (known for consumer marketplace investments including Duolingo and Cider) reflects conviction in the reseller social commerce model. Y Combinator W23 backing connects Vendah with the Latin American founder and investor community. The 25% month-over-month growth at $3.8M revenue (July 2025) demonstrates strong market expansion velocity. The 2025 strategy focuses on growing the reseller base beyond 45,000 through WhatsApp-based viral referral programs, expanding the brand marketplace beyond beauty and wellness to fashion accessories and home products, and building the reseller analytics tools for tracking sales performance and inventory recommendations. ## Frequently Asked Questions ### What is Vendah? Vendah is a Brazil-based marketplace company founded in 2021 that operates a Faire-style marketplace for Latin America's informal sellers. The platform focuses on beauty and wellness products, serving as a connection point between brands and resellers across LATAM. ### What products and services does Vendah offer? Vendah provides a marketplace platform specializing in beauty and wellness products with embedded credit options and AI-driven WhatsApp sales capabilities. The platform enables revenue expansion for brands while empowering resellers with purchasing and sales tools. ### Who is Vendah's target customer? Vendah primarily targets informal sellers across Latin America, with a particular focus on empowering women resellers. The platform currently serves 45,000 resellers in the region. ### When was Vendah founded? Vendah was founded in 2021 and participated in Y Combinator's Winter 2023 (W23) batch. ### Where is Vendah based? Vendah is based in Brazil and operates throughout the Latin American (LATAM) region. ### How much funding has Vendah raised? Vendah has raised $2.5M in total funding, including a BRL 12M seed round in August 2023. The seed round was led by Goodwater Capital with participation from Y Combinator, DOMO.VC, Acacia Venture Capital Partners, and Ian Faria. ### What are Vendah's key business metrics? As of July 2025, Vendah generates $3.8M in annual revenue and serves 45,000 resellers. The company is growing at 25% monthly and operates with double-digit gross margins. ### What technology does Vendah use? Vendah employs AI-driven WhatsApp sales technology to facilitate transactions on its platform. The company also offers embedded credit solutions to support its reseller network. ### How does Vendah support its resellers? Vendah empowers resellers by providing access to beauty and wellness products, embedded credit options, and AI-driven WhatsApp sales tools. The platform focuses on delivering revenue expansion opportunities for both brands and resellers. ### What is Vendah's recent growth trajectory? Vendah is experiencing 25% month-over-month growth and reached $3.8M in annual revenue as of July 2025. The platform has grown to serve 45,000 resellers while maintaining double-digit gross margins. ## Tags b2c, marketplace, retailtech, startup --- *Data from geo.sig.ai Brand Intelligence Database. Updated 2026-04-14.*